Zach Bryan: The Rising Star of Country Music

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Look at him, Marlboro in mouth, babyish look, bloodshot eyes, rough posture on the ranch porch. See him, with your eyes closed, just listen to any of the songs from his first album for a major, there he is, from head to toe in baseball cap – the Okie Zach Bryan, like a good country storyteller, draws there himself, with the right eye and (photographic) cliché. This is the first thing that strikes you with this objectively exceptional record, a ready-made locomotive for the country revival which is currently shaking up American culture and which begins almost with the Star-Spangled Banner (Overtime, second track): everything is in place for we recognize there what we should recognize there, a voice, a word, a face which resembles exactly the idea we have of an important new country talent, ready to do battle with virality (his first videos, shot between two US Navy missions, where he spent eight years) then success (which did not fail to arrive), even the great political gap which is widening between Maga America and progressive. It would be so good if the kid’s music wasn’t so good. In a sketch about country music, self-proclaimed white trash comedian Shane Gillis says that white people identify with it because the songs tell their lives in real time (“I’m turning up the car radio…”) and Zach Bryan actually this ability to raise into hymns the tiniest dust of its

2023-10-12 18:06:29
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