The magical moment of Virtus goes from the field to everyday life. Not only has the Juventus club won the Super Cup, is first unbeaten in the league and has an enviable record in the Euroleague where it has won three games out of four matches, but it is also the professional sports team in Emilia Romagna which has the largest base of fans at a national level, ahead of Bologna Calcio and Sassuolo.
Research carried out by Sport Value of Stage Up in collaboration with Ipsos, one of the most accredited institutes when it comes to studying the satisfaction of sporting realities, says that in Italy one million and 46 thousand people support Virtus and that 31% of them live in the region. The result is that his supporters in Emilia Romagna number over 324 thousand and when asked ‘which team do you support?’ one in 15 Emilia Romagna residents responded to Virtus. In its ongoing research, Stage Up has also discovered that from 2018 to today, again at a national level, Juventus fans have increased by 81% and it is no coincidence that this increase occurred at the moment in which the president and owner of Segafredo broke through the hesitation and finally took to the track, bringing here players whose hiring had a strong impact. Certainly, spreading characters like Marco Belinelli, Daniel Hackett or Milos Teodosic on social media unleashes a large following and, again according to this research, these investments are recognized by enthusiasts, given that the Segafredo brand is the one most identified by its fans.
In this rocket start of the team, Zanetti and his staff, namely the CEO Luca Baraldi and the general director Paolo Ronci, also have their merits. The main one is that they believed men and turned out to be credible men. After the second championship final lost and some more or less visible skirmishes during the season, continuing to trust senators like Marco Belinelli and Daniel Hackett could probably be a gamble, but the club has given them trust and the two are demonstrating that on the day of retirement is still far away. At the same time when they spoke with Toko Shengelia they were very clear in explaining that downsizing does not mean demobilization. The result is that Segafredo won their first trophy of the season and won three consecutive games in the Euroleague. Much has already been written about the change on the bench, with the dismissal of Sergio Scariolo and the arrival of Luca Banchi, but what is certain is that today the team brings a working spirit to the pitch and that when the opponents have to attack the Juventus baskets don’t have a particularly easy life. There is no shortage of defects, for example a high average age could ultimately be a real Achilles’ heel, but the slow and constant growth of individuals could cover this flaw. At the moment the only irreplaceable player is Shengelia who in these first outings has shown his conviction in staying under the Two Towers.
2023-10-25 03:54:24
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