The ‘Taylor Swift Effect’: How the NFL’s Television Ratings Soared After Her Support of Travis Kelce

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It’s the “Taylor Swift effect”: the American star attended the last two Kansas City Chiefs games to encourage her friend, star player Travis Kelce. Since then, it’s been crazy: the NFL’s television ratings have soared. The report by Nabi-Alexandre Chartier.

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2023-10-06 00:06:31
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