The Malaga Provincial Council will also sponsor Gerard Piqué’s Kings League with 50,000 euros for promote the image of the province during the competition.
The provincial institution has put out to tender a contract negotiated without advertising which will be awarded to Kings Competition, SLU, the company that owns the exploitation, commercial and advertising rights of the seven-a-side football competitions of this league.
Specifically, the Provincial Council contracts an advertising sponsorship package for the Four Final de la Kings & Queens Cup which will be held at the Rosaleda stadium on October 14, 2023, with the aim of “spreading the image of Tourism and Planning Costa del Sol”.
This sponsorship will have as consideration, among others, the reproduction of a Costa del Sol Tourism spot on the video scoreboard, a announcement during Twitch stream or the presence of the Tourism Costa del Sol brand in the first advertising ring of the Rosaleda, in addition to the reservation of general and VIP tickets for the Final.
The sponsorship package has a budget of 60.500 euros (50,000 euros base and 10,500 euros VAT).
100,000 euros from the city council
This sponsorship is in addition to the 100,000 euros to be paid by the Malaga City Council, through Málaga Sports and Events, also with the aim of promote the image of the city.
“We have understood that it is an issue that gives us promotion for the city. I did not know much about the Kings League but it is having great success and therefore what It is promotion, visibility of the city, “is part of the campaigns that have been carried out in recent years to promote the city in every sense,” defended the mayor of Malaga a few days ago, Francisco de la Torrewhich ensured that the “return” that this event will produce justifies the financial support “more than” by the council.
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