Real Betis Balompié Reaches Agreement for Acquisition of Real Betis Basketball SAD by Xoy Conglomerate

He Real Betis Balompié and the Xoy Conglomerate have reached an agreement by which the Mexican business corporation will acquire 99.9 percent of the shares of the Real Betis Basketball SAD. Likewise, Real Betis Balompié will transfer the use of its brand to the basketball Club for at least the next 10 years.

The Xoy Conglomerate, headed by the businessman Carlos Lazoarrives in Spain ready to implement his formula for success for sports teams, a meticulous treatment that even led the Mexican basketball team to qualify for the 2023 FIBA ​​World Cup, as well as placing the teams in the playoffs in the last two seasons. Libertadores y Liberators of Querétaro in the LNBPthe main basketball competition in Mexico.

The Xoy Conglomerate is made up of 14 brands, among which the Libertadores y Libertadoras de Querétaro basketball franchise stands out; the baseball team Generals of Durango; the CDMX Reds American football team; and the Chihuahua Fútbol Club in the Premier League; among other brands associated with sports.

Likewise, the Mexican corporation will be one of the regional sponsors of Real Betis Balompié, expanding the internationalization strategy of the Verdiblanco Club brand in North America. Real Betis will provide consulting services to Chihuahua FC to improve its business area, applying its successful model of growth in sponsors, income, brand strength, partners and the launch of strategic projects such as Forever Green.

The Heliopolitan entity has closed two regional partner agreements in Mexico with the Upick and Híjole brands to collaborate in the promotion and dissemination of its products and services. And finally, Real Betis is going to launch a new academy in Chihuahua and is going to partner with the Xoy Conglomerate to collaborate in the growth of Betis Academy in Mexico and Latin America.

Ramon Alarcon, CEO of Real Betis, highlighted the importance of the agreement. “Our commitment to basketball continues hand in hand with the Xoy Conglomerate. We are very happy to have found a partner that helps give a boost to the Seville basketball team and that, together with the Real Betis brand, allows us to continue keeping the team in the elite. This first team in the top competition must be the lighthouse for the more than 2,000 boys and girls who play basketball in our academy and our schools.”

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2023-10-06 21:19:47
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