MMOVE, the sports brand of Field Holdings, a comprehensive sports entertainment company, announced on the 18th that it has officially launched the new sport ‘Pickleball’ in Korea.
On the 17th, MMOVE invited brand ambassadors to the Yongma branch of Rally Tennis, introduced self-made pickleball paddles, polymer balls, and other supplies, and held a new sports ‘pickleball’ experience event.
Pickleball is a racket sport that is gaining sensational popularity in the United States and Europe. It is a fusion of badminton, table tennis, and tennis, making it easy to learn and easy to enjoy for people of all ages. In the United States, it has become so popular that a professional league has been established and operated. Pickleball has the same court area of 6.1m wide and 13.4m tall as a badminton court, but uses a dedicated racket reminiscent of a table tennis club, and is played with a polymer ball with 26 holes indoors and 40 holes outdoors. use.
The team that scores 11 points first wins, so not only is the game progression and scoring calculation simple, but it is also easy to learn if you have ever experienced racket sports such as tennis, badminton, or table tennis.
Since it is a racquet sport with simple rules that are played at a fast pace and on a small court, it is expected to quickly become established among small groups, families, and hobbyists who enjoy existing racquet sports.
Choi Jeong-ok, head of the MMOVE strategic planning team, said, “Pro leagues are already active in the United States, and in Europe, they are gaining more popularity than tennis as a popular racket sport.” It is expected that it will quickly become popular. “Following pickleball, we are planning to build a stadium for the racquet sport ‘Padel’ along with equipment and introduce it early next year, so we hope for a lot of interest,” he said.
Eom Ki-seok, CEO of Field Holdings, said, “College students enjoyed the event by playing pickleball all day at the ‘Dongguk Family One Heart Tennis Festa’ held at Jangchung Tennis Center on the 14th.” He added, “Through various attempts and changes, more people can enjoy together in a healthy way.” “I will take the lead in establishing a culture where we can thrive,” he said.
Meanwhile, Field Holdings plans to build a complex to enjoy pickleball at rally tennis franchise branches as part of revitalizing tennis branch sports.
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2023-10-18 16:21:18
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