Do you know what travellers’ favorite country is for turismo green? It’s exactly ours and, to be completely honest, it was to be expected: thanks to our landscapes, the seasonal activities that make the experience even more pure and authentic, and the many accommodation facilities that are perfect for a more sustainable tourism.
The investigation carried out
To affirm that Italy is the leading country in green tourism is the Coldiretti based on the forecasts of Our land on the effects of the anomalous heat, on the occasion of TTG Travel Experience which was held in Rimini. With almost 14 million estimated presences in 2023 between Italian and foreign guests, Italy has gained the first place in this important sector.
Coldiretti he also underlined that the current season, and therefore autumn, is the ideal one for those who want to practice this type of trip: there is the opportunity to attend the traditional activities of the period, such as the ritual of grape harvesting or olives, and perhaps even taste the new oil in the many oil mills scattered throughout the area.
This is also the most suitable phase of the year for walking in the woods in search of porcini mushrooms and mushrooms in general, and then going to taste the local seasonal specialties, such as truffles, at various festivals and celebrations. In essence, the zero kilometer cuisine it is certainly one of the qualities most appreciated by tourists in our country, but the innovative services for sportsmen and environmentalists, the cultural activities, such as the visit to archaeological or naturalistic routes, which make available the 25,000 agritourisms scattered throughout our territory.
The many activities that can be done on farm holidays
In addition to those we mentioned above, many Italian farmhouses it is possible to participate in other particularly interesting green activities. Examples of this include horse riding, archery and trekking.
Cultural activities and cooking or horticulture courses are also very popular with travellers. According to the survey, flexibility towards camper owners is also very important, since the facilities have often equipped themselves with the offer of accommodation and complete meals, but also packed lunches or with the simple provision of spaces for picnics and campers.
Also not to be underestimated is the fact that farmhouses are an ideal base for discovering the many villages that embellish our country. And, as we all know, these little Italian jewels are able to offer a natural, landscape, cultural and artistic heritage that is unique in the world.
And then there is thefood and wine, with 92% of typical national productions according to the survey Coldiretti was born precisely in small Italian villages, and in particular in those with less than five thousand inhabitants.
Food is the added value of holidays in Italy
And it is precisely on food that a large part of the investigation is concentrated because for travellers, it is the true added value of a holiday in Italy – which, it should be remembered, is also the world leader in food and wine tourism since the most green of Europe -.
Our country, in fact, can boast 320 Dop/Igp specialties recognized at community level and 415 Doc/Docg wines, around 86 thousand organic farms, the decision not to cultivate genetically modified organisms (GMOs), 10 thousand farmers in direct sales with Friendly Campaign and numerous valorization initiatives, such as the many festivals that liven up all our regions every day.
Again according to what the survey reports, in fact, travelers on holiday in Italy spend over a third of their food expenditure on consuming meals in restaurants, pizzerias, trattorias or farmhouses, but also on enjoying street food or purchasing food and wine souvenirs in markets, festivals and village fairs.
An economic impact which, as he explained Coldiretti, it was valued at more than 30 billion euros in 2023.
2023-10-17 05:30:00
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