Yesterday, BWT Alpine F1 formalized the signing of a partnership contract with Xbox, Microsoft’s gaming console.
As part of this multi-year agreement, Xbox becomes an official console partner and PC Game Pass also joins the team as an official partner.
“We are extremely excited to partner with Xbox, a well-known name and undisputed leader in the gaming industry. Over the past few years, we have successfully collaborated on a few projects that have touched our fans around the world. We are now proud to consolidate this experience into a longer-term partnership, built on the foundation of our shared values with Microsoft and Xbox” explain David Gendry, Alpine sponsorship, partnerships and communications directorin a press release.
As part of this agreement, the Xbox and Xbox PC Game Pass logos will be visible on the A523 single-seaters of Pierre Gasly and Esteban Ocon from the Japanese Grand Prix.
“Reach more fans across the planet through their love of sport”
A sporting partnership for Xbox which is added in particular to those signed with the French Football Federation or that of England. “Today’s announcement with Alpine is part of our efforts to reach more fans across the planet through their love of sport. Motorsport is one of the most exciting disciplines in the world, with a diverse audience coming together to enjoy the thrill of competition.” add Jerret West, vice president of gaming marketing, Xbox. “Xbox and Alpine share common values around diversity, equity, and inclusion, and we look forward to bringing more joy, community, and racing to more people around the world through this exciting partnership. »
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Formule 1 – Amazon Music nouveau sponsor « streaming musical » de BWT Alpine F1 Team
