Omada has just gained its independence from Luni by achieving one of the most successful fundraisers in the region since the start of the year. This “jackpot” is precisely what the application does not promise its users. Indeed Omada is, above all, a social and free sports betting application. In short: Omada does not allow you to win (or most often lose) money. The user does not bet to try to win a jackpot, but virtual “tokens” to appear, thanks to sports predictions that hit the mark, as high as possible in the ranking of a community of sports fans, or by challenging players. loved ones: family, friends, colleagues…
Original, the model seduces (also) Xavier Niel
The concept is starting to catch on. Omada has 300,000 monthly players in France and 1 million worldwide. Its economic model is essentially based on in-app purchases, including sales of options allowing you to speed up the game or personalize your avatar.
An economic model adopted by many smartphone games that Omada optimizes by converging, on a single app, sports information, a social network and entertainment. A recipe that has just convinced Felix Capital, a venture capital company based in London, and individual investors, such as Xavier Niel (CEO of the Iliad group), who injected 7.1 million euros into its capital .
