On Luc Ferrandez’s show on Friday, he dissects the Taylor Swift phenomenon, this singer who has fascinating financial power.
Taylor Swift has songs that have been streamed over 3 billion times on social media. She is an American singer who is extremely popular around the world.
She fell in love with Travis Kelce, a player for the Kansas City Chiefs in the NFL.
Surprisingly, there has been a 400% increase in sales of Kelce’s sweater since their romance became public.
Chiefs games are also watched a lot more. There are 24.3 million viewers who have watched the games in front of a screen since the beginning of their history. Many young girls aged 18 and under watch the games in the hope that the camera will land on the big icon, Taylor Swift.
To better understand this incredible force of attraction of the 33-year-old singer, host Luc Ferrandez speaks with Luc Dupont, professor in the communications department at the University of Ottawa.
2023-09-29 19:56:24
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