Paris Saint-Germain is collaborating with Artistic Director Benjamin Benichou to create a unique collection of match posters. The creation process assisted by artificial intelligence required the development of a specific guide to integrate a wide diversity of historical and graphic elements.
The posters will be exclusively accessible on the Crypto.com platform and will be distributed free of charge on corresponding match days to holders of an eligible Crypto.com NFT account. In addition to being able to win exclusive prizes, including prints of the original artwork and jerseys signed by the team’s players after each distribution, eligible users who collect all seven NFT posters will be able to enter a competition of their own. allowing you to win a special experience during the last match of the season at the Parc de Princes.
The first NFT poster of the series will be released on September 24, 2023 during the match against Marseille.
Benjamin Benichou : “When you explore the crossover potential of a brand as inspiring as Paris Saint-Germain and a tool as powerful as artificial intelligence, the creative possibilities become endless. This initiative opens the way to a new territory of artistic and creative expression where art meets technology. I thank Paris Saint-Germain for the opportunity. »
Fabien Allègre, Brand Director of Paris Saint-Germain : “Innovation and art are part of the DNA of Paris Saint-Germain. We are delighted with this first experience, the result is impressive. This collaboration with Benjamin Benichou allowed us to better understand this new tool, which when put at the service of creation opens up an unimaginable field of possibilities. By continuing to explore new frontiers, Paris Saint-Germain strives to redefine the future of sport, opening up new perspectives for new generations of supporters. »
