O MKTEsportivo announced to the Brazilian market that, as they belong to the same group, City Football Group, Bahia and Manchester City would join forces in several activations on the day of the match against Fulham, at the Etihad Stadium.
Socios.com, a fan engagement and rewards platform, provided two fans of the Brazilian club with an all-expense paid trip to England. The team integration action allowed Fan Token $BAHIA owners to celebrate Bahian culture in English lands.
After the City Football Group concluded the purchase of SAF from Bahia in May this year, the celebration of this new special moment had the participation of Socios.com, a partner of the two clubs, which took Dimitri Anjos and Luciano Cabral Santos Júnior, owners of Fan Bahia Official Token for England.
The trip provided fans with air tickets, accommodation at the CT, a tour of the Etihad Campus (Man City’s training center) and Etihad Stadium, participation in shows by Carlinhos Brown, A Dama and O Maestro, and tickets to the Socios.com box to see Manchester City and Fulham, for the third round of the Premier League 2023/24.
“For me it was an honor to represent the Bahia fans in this unique event. I believe that the English people really enjoyed our Bahian culture and felt our music, our axé up close, as well as seeing up close how we celebrate our team in Brazil. They were good moments that I was able to actively participate in, if I were to list: the reception of the players on the day of the game, being two steps away from them and watching the match from the Socios.com box, with all that structure set up and the privileged view, were moments amazing things that I didn’t imagine could happen and it was brilliant”, said Luciano, owner of 5 Bahia Fan Tokens since 2022.
Dimitri Anjos said that he already had City Tokens, and with the launch of the Bahia Token, his favorite team, he insisted on acquiring them to compete for the Socios.com experiences.
“I am very happy to have been chosen to represent the Tricolor nation in such a grand event that was Bahia Day in Manchester. I was already a user of the platform, I have City tokens, I always participated in the club’s polls, and when the Bahia poll came out, I thought it was also interesting to buy it to enjoy all the club’s actions, but not even in my wildest dreams would I have imagined going to England with Socios.com”, added Dimitri Anjos.
Marina Fagali, Public Relations Manager for Socios.com in Brazil and Portugal, explains that the action carried out in England is essential to activate new strategies in the Brazilian football market, knowing that these fans are looking for something exclusive and the engagement of sports fans through blockchain technology and Web3 principles.
“It is very rewarding to be able to provide unforgettable experiences and moments like these to Bahia fans (and all our partner clubs) who undeniably bring the usefulness that is the basis and foundation of the creation of Fan Tokens. When we talk about transforming fan engagement, providing unique experiences and rewards, being part of an exclusive community, this is what it’s about. We are working hard so that this type of experience and all the possibilities of benefits and utilities that Fan Tokens can offer, reach more and more fans of the sport”, commented Marina Fagali, Public Relations Manager at Socios.com in Brazil and Portugal
The details of the trip
Seeking to show the identity of Bahia in Manchester, fans of the Bahian Tricolor arrived in England last Thursday (31), staying at the hotel inside the CT Etihad Campus. On Friday (01), they were awarded shirts from Bahia and City, where they toured the Etihad Stadium, in addition to visiting the trophy room of the newly champion team of the 22/23 Champions League.
On Saturday (01), Bahia fans and all the Blues fans pasted Nossa Senhora do Bonfim ribbons on the gates of the Etihad Stadium and watched the pre-game between Manchester City and Fulham with a show by Carlinhos Brown on the electric trio.
2023-09-05 17:49:14
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