From Media to FIFA Agent: Tamara Alves on Her Journey into Football Representation

Tamara Alves (@tamaraalvesok)

“The difficult thing is not to get there, but to stay,” says Tamara Alves on the other end of the phone in dialogue with Teleshow. She speaks from Madrid (Spain), where she traveled to fulfill different work commitments and hold meetings with different soccer clubs. Since 2018 she decided to move away from the media and completely change his career: he graduated as a FIFA Agent and is a representative of footballers.

He created his own company – called Alves Soccer -, partnered with José Luis Luraschi, who has had a FIFA license for 30 years, and formed a team with which he manages the careers of professional players and also lower division players. She has been in a relationship with former soccer player Patricio Toranzo for 14 years, and this relationship was somewhat what motivated her to make a change in her professional life.

Tamara arrived from São Paulo (her native Brazil) to Buenos Aires at the age of 20, when she began her artistic career: she debuted on Argentine television the next year in the sketch Chibribin, alongside Miguel del Sel for Midachi TV. The next 20 years she did theater and television. Until in 2017 she decided to end her role in the media: her last job was a program in the evenings of a news signal, and then she opted for a resounding change.

“I always imagined a life similar to the footballer’s career. There comes an age when younger girls come, new faces. And I imagined that somehow I was going to withdraw, but in my case it was the other way around: I made the decision to cum. It was something that I had been thinking about, that I had in my head and there is nothing more beautiful than doing what you like: before it was theater and television, and now it is this. “She wanted to work on what she had to do with football,” says she, who studied sports journalism and who believes that her years with her husband made her “soak up” her field. “It helped me a lot,” she adds.

Since 2017, Tamara Alves has been licensed to represent soccer players. Tamara Alves travels the world representing soccer players.

Once he made the decision, after having spoken with Toranzo – who retired from professional football, graduated as technical director and is putting together his team – he obtained the AFA license to be able to be a representative. “You have to know a lot about everything that has to do with laws, contracts, clauses, how to handle yourself in clubs,” explains the person who prepared for the interview he had at the Ezeiza property of the Argentine Football Association. There he brought the required documents, and it was approved.

“This year the laws changed and as of October 1 the AFA license ceases to exist, so I went for the FIFA one,” explains the person who took an exam to obtain said license and thus be able to continue practicing. In this way, in addition, his company grew: it started with some players in the country and today not only represents soccer players in Argentina but also abroad: Brazil, Chile, Honduras, Greece and even India.

Tamara Alves with her husband, Patricio Toranzo

“In Argentina I am the only female representative along with another woman named Silvia who has a lot of experience. After all, they are all men. At first I had to overcome that barrier of being able to demonstrate that women can be in the world of football, represent players. And they also bet and gave me that place, to see how I handled myself and negotiated contracts. Sometimes the path is not easy, but today I am quite settled: I have contact with all the club presidents and the players trust me, as well as the families of the youth players. Furthermore, as a mother I worry about the kids in the lower classes, and parents see that too.

In addition to professional and youth soccer players, Tamara often acts as an intermediary. That is to say that she intervenes in the operation between the players and the clubs, she is in charge of the negotiation and the contract, although she is not the representative of the person signing the contract. “I do the business and I run,” she summarizes her role and adds that on other occasions she works together with other representatives: “I bring the club and the other company to the player.”

“I don’t want to have so many footballers because I like to dedicate myself, give them ball, be attentive to everything they need. I prefer to select and be one hundred percent,” says who not only represents Argentine players, but also from other countries. Which is why he is usually away from home half the time. Tamara and Patricio live with their daughter Giuliana, nine years old, and four years ago Franco, 14, moved in with them, the result of a previous relationship with the former soccer player.

Tamara AlvesTamara Alves with Claudio “Chiqui” Tapia, president of the AFA

“My husband’s support was key to doing this work. We are very companions, and I also try to organize trips in advance so that he can also settle in and be at home. In addition, we have the help of my mother-in-law and my mother,” says Tamara and highlights that when it comes to a negotiation in the interior of the country, she generally takes care of the pre-contract in Buenos Aires and avoids traveling, as she does. He does when it comes to a business abroad, or when he has to help a soccer player move and settle in: he finds a house for him, he accompanies him.

Although it has been more than five years since Tamara Alves – 40 – turned her career around and is 100% focused on the representation of footballers, to this day she continues to receive proposals to return to work in the media. But she doesn’t accept it because it overlaps with her current work commitments.

Shortly before the start of Bailando 2023, a producer she had worked with some time ago called her to be a panelist on a show, but she rejected the offer. “I told him that I am in another stage. I never stop going to the programs when they call me because it seems to me that this goes hand in hand with everything, but football and entertainment do not go hand in hand, it gets messy,” considers Tamara Alves before ending the interview from a distance and to resume the meetings he has scheduled during his business trip in Madrid.

Tamara Alves (@tamaraalvesok)
2023-09-18 04:28:00
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