The two girls were no more than 12 years old and they were going crazy looking for the pedal stars. They were in Pau, where the Tour Femmes ended. It was the last Sunday of July, a gray day and almost more autumn than spring. They were called Nora y wind. They had traveled with their parents from Pamplona, a two and a half hour drive from Pau, and they managed to get into the limited area of the team buses with their bikes, in their cycling uniforms, happy and content because, according to what they said, when they were older they also wanted to play the French round.
They did not see themselves reflected in Jonas Vingegaard or in Tadej Pogacar. The parents felt proud as Navarrese that the girls were growing up, reaping the fruits of Miguel Indurain. “They want to be cyclists, we encourage them and all we do is protect them from traffic when we go out with them on our bikes.”
From the Tourmalet
They knew the names of Demy Vollering or Annemiek van Vleuten and they were sad because they were next to the bus of Mavi García, the main Spanish figure, who did not start in the last stage of the Tour, because she felt exhausted and sick after the battle of Tourmalet , on the day in which more women, and not only by professional runners, met in the main cycling mountain on the planet.
They have come to #TDFF2023 from Pamplona with their parents because when they grow up they both want to run the tour Their names are Ñora and Haizea pic.twitter.com/QYHy2jgOq2
— Sergi López-Egea (@sergi_lopezegea) July 30, 2023
The Women’s Tour, held in the last week of July, was an unprecedented success and far exceeded the first edition of the race organized in 2022 by ASO, the company that manages the French round and the main cycling events on the international calendar such as the Vuelta -a race that also launched the women’s version in May with notable acceptance-. Records were broken for television audience, visits to social networks, the official website of the Tour and with a following of spectators at the roadside far superior to other cycling events, if the French men’s round is excepted.
The brand Tower
In France, they understand, that the Mark Tower It is a kind of positive label that turns everything it touches into gold, as a symbol not only of sport but also of the country’s culture, which is why the French don’t give a damn about the sex of the person who rides the bike, because what stands out , the important thing without going any further, is that the French round is running, for which usual roads de la Grande Boucle, with the same uniforms, accompanied by the cars that three weeks earlier had given aid to the men and, finally, exhibited the magic of the race.
For this reason, they fought television audience records. The female test was offered in France through the same channels as the public television, 2 and 3, which programs the men’s Tour. It was held from Sunday to Sunday, from July 23 to 30, and had the zenith of the race in the stage that ascended to Tourmalet (Saturday, July 29). They decided to delay the arrival at 7:00 p.m. so that it would have a prime time television schedule and managed to gather no less than 4.3 million French with a screen level of 34.6 percent.
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❤️ @KUnknown
???? @CedrineKerbaol #TDFF2023 #WatchTheFemmes @GoZwift pic.twitter.com/5Uak7rDo1N— The Tour de France Women with Zwift (@LeTourFemmes) July 31, 2023
Throughout the competition week 20 million viewers they saw at some point an image of the race. Two minimum hours of career were offered with an average of two million people plugged in in front of the television every day with 24.8% of the country’s television audience. And they did it after three weeks of cycling overdose with the Tour and still, in July, the traditional month of vacation, where they usually do other things than plug in in front of the television.
The Dutch and Spanish follow-up
But it is that in Netherlands the euphoria was even greater. full ring y Van Vleuten, both Dutch, were the women who were fighting mainly for the victory with a very intense duel in the Tourmalet. that was where full ring He left the Tour doomed, a feat that monopolized 47% of the Dutch television audience.
In Spain the race was offered open by telesport and it improved in audience to all the televised masculine events throughout the year if the Tour is excepted.
2023-08-16 08:22:50
#womens #Tour #unleashed #television #fever
