SoftBank Corp.
Japan’s basketball men’s national team “AKATSUKI JAPAN” support commercial is complete! “The Same Goal” will start broadcasting from 8/5
Hip-hop artist Awich provides music Pay attention to realistic music and powerful gameplay footage
August 4, 2023
SoftBank Corp.
“FIBA Basketball World Cup 2023” is finally opening!
Hip-hop artist Awich provides a song. Yale to the Japanese representative with the sampled dribbling and shooting sounds.
New TV commercial “The Same Goal” will start broadcasting from Saturday, August 5, 2023
SoftBank Corp. is supporting the FIBA Basketball World Cup 2023, which will start on Friday, August 25, as an Okinawa group stage event sponsor.
Along with this, a new TV commercial “The Same Goal” that supports the Japanese basketball men’s national team (nickname: AKATSUKI JAPAN) will start broadcasting from Saturday, August 5th. For this commercial, the song “Guerrilla” provided by hip-hop artist Awich, who is active on the world stage and continues to challenge himself, is used. Sounds sampled from sounds such as dribbles and shots that convey the realism of the competition will convey the appeal of the tournament and send cheers to the Japanese national team competing on the world stage.
【image:
【image:
[Image: https://kyodonewsprwire.jp/img/202308037751-O4-aMoH16us]
From the new TV commercial “The Same Goal”
About the new TV commercial
The new TV commercial “The Same Goal” will alternately introduce the Japanese national team players playing, and the children and basketball fans who enjoy playing. By showing both sides, the Japanese national team players enjoy playing the same way as many people, and convey that they are friends who love the sport. Through the story of Japan’s representative players fighting on behalf of the people’s feelings, expectations for the tournament and feelings of support will be raised.
The commercial song is “Guerrilla” provided by Awich, a hip-hop artist who is active globally from Okinawa Prefecture. The lyrics convey the wonderfulness of taking on the challenge of dreaming, and the feeling of support for Okinawa, the hometown and host of the tournament. In addition, the track of this song uses sampled sounds such as the sound of basketball dribbling, the sound of shoes rubbing, and the sound of shooting. The realistic sounds that make you feel as if you are watching the game right in front of you, combined with the speedy and powerful footage of the players, will arouse your anticipation for this tournament where the world’s top players will gather.
New CM “The Same Goal” (30 seconds) Story
Along with Awich’s song and music that resonates with various sounds heard in basketball competitions, the splendid play of national team players, people enjoying street basketball, and children playing with toy balls were projected one after another. That shoot is for all of us.” People cheering on their smartphones, the locker room and forming a circle before the game, and the telop “Now, the stage is the world.” At the end, I will convey a message of support, saying, “I’m rooting for the Japan Men’s Basketball Team.”
About SoftBank’s initiatives
As a top partner of B.LEAGUE since the opening of B.LEAGUE in 2016, SOFTBANK has provided new sports watching experiences and new entertainment that combines sports and technology through “Basket LIVE” where you can enjoy live broadcasts of domestic basketball. We have been working on providing. At the “FIBA Basketball World Cup 2023”, in addition to supporting the tournament as an event sponsor for the Okinawa group stage, live distribution / missed distribution on “Basket LIVE” (August 25th Japan vs. Germany, August 27th Japan vs. Finland) will be carried out.
In addition, we will distribute paper fans and clear files and put up life-size panels of Japanese men’s basketball players at SoftBank shops in Okinawa Prefecture, wishing for the success of “AKATSUKI JAPAN”.
● Basket LIVE:
Awich Profile
Awich: Rapper. Awich is a coined word that is an abbreviation of Asia Wish Child, which is a direct translation of the kanji of her real name. Born in Naha City, Okinawa Prefecture.
The latest album “Queendom” won the 1st place overall in the Apple album category, and the first Nippon Budokan performance in 2022 and the nationwide Zepp tour in 2023 were a great success, expanding the field of activity overseas. On November 5, 2023, the largest arena performance is scheduled.
[Image: https://kyodonewsprwire.jp/img/202308037751-O6-108x22Gl]
Comment from Awich
“Guerrilla” is a surprise attack. It represents an indomitable challenger spirit that is unpredictable and has the potential to change the situation in an instant, disrupting the opponent’s strategy. The Japanese men’s basketball team, who continues to challenge the world, sings the attitude of “Get it up” in any situation, in other words, the strong will to inspire themselves and those around them to fight until the end. The phrase, “Don’t flinch, stare, don’t flinch, grab it,” can be shared not only by the athletes, but also by everyone who supports them, not to give in to fear, but to boldly move forward toward their goals. As. It is a song that praises the strong will to overcome difficulties and reach the top.
New CM Overview
Title: Softbank new TV commercial “The Same Goal” (30 seconds, 15 seconds)
Appearance: Japan men’s basketball team (nickname: AKATSUKI JAPAN), etc.
Screening start date: August 5, 2023 (Saturday)
Broadcasting area: Nationwide
CM song name: Guerrilla
Music production company: aiin
Music Producer: Katsuya Yamada
Composer: Awich, Ryosuke “Dr.R” Sakai
Lyrics/Singing: Awich
CM main URL: https://youtu.be/gCMqRKu7l00
*Scheduled to be released on SoftBank’s official YouTube channel at midnight on Friday, August 4
Support for Basketball Promotion by SoftBank
As a “B.LEAGUE Top Partner” of the Japan Professional Basketball League (Bunkyo-ku, Tokyo, Chairman: Shinji Shimada, hereinafter referred to as “B.LEAGUE”), we signed a contract from the opening of 2016, We are taking on the challenge of popularizing basketball in Japan and further boosting B.LEAGUE nationwide. In addition, we support the children who will lead the future by sponsoring the National High School Basketball Championship, contributing to the promotion of basketball.
production staff
【TV-CM「The Same Goal」篇】
CD/PL: Ryuta Kimura
PL/CW: Shunhei Murata
AD: Akane Sano
AE: Tomoshi Nishizaki
AE: Yusuke Seki
Pr: Takuji Okamoto
Pr: For the end
PM: Taiki Watanabe
Directed by Hideto Hotta
Photo: MAXIMA
Lighting: Haruki Ohori
Art: Kobayashi Lan
Stylist: Hideyuki Kanemitsu
Hair and makeup: TORI
Offline editor: Takashi Tanaka
Online editor: Tomonori Horie
Mixer: Hiroki Okumura
Music production company: aiin
Music Producer: Katsuya Yamada
Composer: Awich, Ryosuke “Dr.R” Sakai
Lyrics/Singing: Awich
2023-08-03 15:48:38
#Japans #basketball #mens #national #team #AKATSUKI #JAPAN #support #commercial #complete #Goal #start #broadcasting
