In Mexico, 70 percent of households have at least one pet, which represents a market for the Mexican startup Vetalia, which seeks to differentiate itself by creating a digital record of companion animals.
“We realized that there were two main problems in the veterinary industry: one related to the customer experience, where there is still a lot to improve, and the second, a lack of technological penetration. Faced with these needs, Vetalia was born”, commented María Gutiérrez, CEO and co-founder of the startup, together with Marion Benítez Landa.
The Mexicans saw an opportunity in the pet care industry, also known as Petcare, with an offer for pet owners to keep records of vaccinations, treatments and cleaning.
Through a platform that is under development, Vetalia will not only provide appointments and clinical follow-ups, but will also offer products and services for pets, a market that is among the top 10 in sales, according to the Online Sale 2023 study of the Mexican Association of Online Sales (AMVO).
According to AMVO, 77 percent of Mexican buyers buy some pet item at least once a month.
According to the National Institute of Statistics and Geography (Inegi), around 80 million pets are registered throughout the country, of which 54.75 percent are dogs, 20.25 percent cats, and 25 percent a variety of small pets. such as birds, reptiles, and other animals that people keep in their homes.
Despite the large number of pets in Mexico, Vetalia believes that the market is highly fragmented, that is, there are many providers of products and services, as well as veterinarians, but they are not centralized.
This makes it difficult to provide a quality service for both pets and their owners.
So far, the startup has raised $10 million in an investment round. His goal is to expand the business, open more veterinary clinics in the CdMx and improve the online platform.
People like Lukas Keindl, founder of BondVet, a veterinary services company in the United States; Terry Gutierrez, Country Manager of Rappi Mexico; and Andrea Viejo, who was General Director of Laika Mexico, an online store of pet products.
María Gutiérrez said that Vetalia’s short-term goals are to build trust among people who want to provide high-quality care to their non-human companions. They also seek to improve working conditions for those in charge of the care and welfare of pets.
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While in the medium and long term, Vetalia has plans to open two more clinics in Mexico City before the end of the year and expand throughout the Mexican Republic, as well as in Chile and Colombia.
“We are very excited with Vetalia and we invite everyone to trust us. In addition, we call on veterinarians to join us and together we can achieve better care for our faithful friends”, concluded María Gutiérrez.
2023-08-19 08:00:00
#Pets #digital #clinical #records #Sol #México
