La Vuelta will leave an economic return of more than one million and will transmit the “Valladolid brand” to 190 countries

VALLADOLID, 18 Ago. (EUROPA PRESS) –

The Cycling Tour of Spain will leave an economic return of more than one million euros and will transmit the “Valladolid brand” to more than 190 countries, including “France, Belgium, Italy, Germany and all of Scandinavia” which are “tourist objectives” of the city .

This was confirmed by both the mayor of the city, Jesús Julio Carnero, and the general director of the Spanish round, Javier Guillén, who held a meeting this morning to finalize the details of the time trial stage that will be held on September 5 .

“La Vuelta will be in our city for three days. Not only because of the time trial, but also because the cycling caravan will be in the city on the rest day. That means an economic return of around 330,000, 350,000 euros per day and that, during that stay, one hundred percent of the hotel occupancy is touched in a week, in addition, very important for the city since it coincides with the patron saint festivities”, explained the councilor”, explained Carnero.

In this sense, the councilor explained that the arrival of the Spanish round, which involves an expense of “about 160,000 euros” for the municipal coffers, is “satisfying not only from the economic and tourist point of view”, but also ” It is one more incentive to invite all foreigners to come and enjoy the festivities through cycling”.

The mayor, who recognizes that the round will cause “inconvenience” to the citizen on the day of the time trial due to the blocking of the streets through which the runners will travel, has asked the people of Valladolid to “enjoy” because it is a “golden opportunity to enjoy with friends, with family, from the event itself”. “These disorders are well worth to show what this great city is to the world,” he has settled.

For his part, the general director of the Vuelta has assured that the Spanish round had “many references” from “big cities” and that is why he wanted to “return to Valladolid”, as he had asked the president of the Cycling Federation, the José Luis López Cerrón from Valladolid.

“I insistently asked the president of the Federation that I wanted to return to Valladolid. He told me if you come back you have to come with something big and powerful and obviously the time trial, which when we designed it was important because it was the only time trial there was, it acquires Right now, the route of the race and participation are extremely important”, in relation to the list of runners who, if nothing happens, will take the start –Renco Evenepoel, Primoz Roglic, Jonas Vingegaard, Enric Mas or Juan Ayuso–.

For Guillén the time trial will be “key” in the future of the round, since last year, the advantage acquired by the current world champion of the discipline, the Belgian Evenepoel, was the same one with which he finished in the Paseo de la Castellana and with which the general was awarded.

Regarding the economic repercussion of the round in the capital, Guillén explained that “for three hours”, images of the city will be transmitted to 190 countries, many of them the object of tourism in the city. “What is a three-hour campaign of live broadcast to 190 countries worth, not only of the Valladolid brand, but of what is behind it, of the image?… Well, many millions of euros”, he has settled.

Finally, López Cerrón, who has also been present at the meeting, has recognized the “excitement” that this stage makes him. “I have come to Valladolid as a rider, as a team manager and I was missing this”, he acknowledged to conclude that it will be a “spectacular, high-level and key” time trial for the final general round.

2023-08-18 12:08:56
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