The Berlin-based sports technology company conquers the US market with breakthrough injury prevention technology
BERLIN, July 11, 2023 (GLOBE NEWSWIRE) — Betterguards, a Berlin-based innovator of advanced sports technology, announced today that it has launched The BetterGuard ankle brace in the US market to showcase the award-winning German innovation for Make US athletes available. This news follows the presentation and all-star partnership before and with the American National Basketball Athletic Trainers Association (NBATA) in Chicago. In addition, Betterguards is pleased to have gained two new brand ambassadors with the two German NBA stars Franz and Moritz Wagner from the Orlando Magics.
Core items:
NBA stars Franz and Moe Wagner support The BetterGuard and praise the innovative design and the intelligent protection function. They call it the best ankle support for competitive athletes.The BetterGuard wins the Sports Technology Award for Best Injury Prevention and Recovery Technology and the Lightweight Innovation Awards 2023 in the Healthcare Category recognizing The BetterGuard for pioneering the paradigm shift in prevention and rehabilitation award.Betterguards CEO Tony Verutti delivers an “All Star” presentation to members of NBATA in association with NBATA and provides an overview of the breakthrough technology in the BetterGuard ankle brace.Betterguards will begin shipping after the pre-sale period in May orders to US athletes, marking an important milestone as the company now expands the availability of its breakthrough technology to the US market.
The German-born NBA stars Franz and Moe Wagner from the Orlando Magic are already using The BetterGuard in the NBA. Franz said: “As professional athletes we take special care of our bodies and we need a brace that not only provides protection but also allows freedom of movement. We have tried many ankle braces over the years but nothing quite comes close to the full range of motion and the smart protection from The BetterGuard equal.”
Moe added, “The BetterGuard is an essential part of maintaining health and performance in the NBA, where almost every player is unable to play or train due to ankle injuries. Other ankle braces sometimes limit your mobility and range of motion, making it difficult to stretch to move fully while still maintaining the ankle protection I need.Unlike traditional wraps, The BetterGuard offers an unparalleled 360 degree range of motion and protection right when I need it.I’m a big believer in the wrap not being bulky should, and The BetterGuard can provide that.The BetterGuard allows me to maintain my ability to play with the added confidence while knowing I have reliable ankle protection.I’ve already had a few games in the NBA and also due to the national team have to take a break from ankle problems. With The BetterGuard, I’m confident I’ll get even more support for my ankles.”
“We are excited for all of the recognition and awards we have received, as well as the opportunity to work with two great athletes in the NBA as we bring this groundbreaking technology to the United States. In Moe and Franz we have two NBA pros who are from the same city as Betterguards and we are very excited to be taking the big step to the US with them,” said Tony Verutti, CEO of Betterguards. “The BetterGuard is proven to reduce risk from ankle injuries and allows athletes to play at their highest level with intelligent ankle protection and freedom of movement. This is a testament to the science and engineering behind the technology and the value of putting the athlete first in innovation.”
The Sports Technology Award win and partnership follows directly on Tony Verutti’s appointment as CEO and signals an exciting new chapter for Betterguards. With products sold in Europe and the US, The BetterGuard is poised to revolutionize sports injury prevention and recovery for athletes worldwide.
How to buy The BetterGuard
Athletes can now purchase The BetterGuard through the company’s online store.
order online
About Betterguards
Betterguards is a pioneering sports technology company changing the game through injury prevention and performance innovation. The award-winning ankle protection system on which Betterguards are based provides responsive ankle stabilization without restricting full range of motion. This groundbreaking ankle protection system protects athletes from sudden injuries and provides intelligent support without compromising performance. Developed in collaboration with top athletes, Betterguards offer German engineering in the world’s most advanced ankle injury protection system.
Founded in 2014, Betterguards is headquartered in Berlin, Germany with an office in New York City and is led by CEO Tony Verutti. In 2022, Betterguards was selected as one of five companies by the NBA Launchpad to work alongside league and team advisors with a focus on ankle protection and recovery, underscoring the company’s goal of putting athletes at the forefront of innovation.
Press & media inquiries
Eric Barrett
Executive Vice President of Public Relations
[email protected]
betterguards.com/pages/news
Photos accompanying this announcement are available at:
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2023-07-12 21:01:23
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