On the occasion of the centenary of the 24 Hours of Le Mans organized a few days ago, Rolex formalized the renewal of its partnership with the Automobile Club de l’Ouest (ACO) and the FIA World Endurance Championship ( WEC).
Official Partner and Official Watch of the 24 Hours of Le Mans since 2001, Rolex “ reaffirms its commitment to cutting-edge engineering and surpassing oneself”. A multi-year contract that “takes us into the next decade” we are whispered.
Each year, the watchmaker distinguishes itself by offering 3 watches to the winning team. This year, the drivers of Ferrari #51 received an Oyster Perpetual Cosmograph Daytona.
“This renewal on the occasion of the Centenary of the oldest endurance race in the world embodies our commitment to having a long-term vision with our partners. Our desire to support this mythical race remains, as well as our commitment to the evolution of this sport, its innovations and its talents, by pursuing excellence. » explains Jean-Frédéric Dufour, Rolex General Manager, in a press release. A few months ago, Rolex renewed its contract with the SailGP sailing championship for 10 years.
“I am delighted to renew our partnership with this prestigious brand that is Rolex. Our two entities share many common values and I would like to thank Rolex for the loyalty granted over the years.” adds Pierre Fillon, president of the Automobile Club de l’Ouest. “For more than twenty years now, the ACO has been able to count on the valuable support of this mythical brand with which we share a renowned ambassador: Tom Kristensen, who has allowed the Centenary of the 24 Hours of Le Mans to radiate throughout the world these last months. »
Read also
Interview – Pierre Fillon, President of the ACO, details the economic aspects of the 100th edition of the 24 Hours of Le Mans
Sponsorship – Rolex extends SailGP sailing championship for 10 years
Merchandising – A “24 Hours of Le Mans” radio-controlled car for the centenary designed by Exost
GOOD DEAL: Thanks to our site, benefit from 50€ offered on CANAL+ subscription offers (Canal+, beIN SPORTS, Eurosport…) go here to enjoy it
The poster and ticket prices for the Centenary of the 24 Hours of Le Mans (June 10-11, 2023)
