Soccer, his sweet money and a couple of billionaire Cuban-Americans made it possible. Again in the United States, as happened when the New York Cosmos hired Pelé in 1975. That experiment failed, but the heart of capitalism beats without pause in search of profitability. From now on, he will do it to the beat of the best player of this era. The two emes, of Messi and Miami, will strengthen each other. A combination that presupposes anticipated commercial success, even without the signed contract. The price of tickets to see the Rosario debut shot up to 9 thousand dollars each. To this society a third em could be added, that of the surname Mas Canosa. Two brother businessmen, sons of a well-known enemy of the Cuban revolution who died in 1997, are the owners of Inter, the MLS club where the captain of the Argentine National Team will arrive from PSG in Paris.
Messi rejected proposals from Barcelona where he grew up and trained as an elite athlete. Also from Saudi Arabia, which hired him to promote tourism in the kingdom that dismembers journalists, he doubled the death sentences from 2015 to today and executed minors without having a penal code. He was more attracted to the self-proclaimed city of the sun and its beaches. Although Miami is much more than that, its glamour, entertainment possibilities and hedonism in overdose.
In addition, it has been consolidated in recent decades as the capital of conspiracies against Latin American governments. Cuba has suffered from them for more than six decades. Venezuela, Brazil and Bolivia have suffered from them in recent years. Jair Bolsonaro chose her to campaign against Lula and escape from the Justice of his country.
Messi had already anticipated in a 2021 TV interview that he wanted to specify the experience of living in the US for a while. Now he will move very soon. In neighboring and exclusive Palm Beach reside from Donald Trump to Yoko Ono. There are plenty of celebrities. The soccer player bought a luxury apartment in the Porsche Design Tower in December 2019. It has 60 floors and faces the sea in Sunny Isles Beach.
Two multinationals are no stranger to this bombastic operation that Inter Miami faced. Apple technology and Adidas sportswear. Both companies partnered with MLS (Major League Soccer) which organizes the main soccer tournament in the United States and Canada with clubs that are public limited companies and acquire franchises, on average, for almost 600 million dollars a year. The most expensive in 2022 was from Los Angeles FC. It cost about 900 million.
Messi will continue his sports career in the US to further promote a discreet 29-team League. Although MLS revenue levels may be obscene for any other tournament in the Americas, they are lower than in Europe. After the FIFA bribery scandal broke in 2015, Wall Street, its vulture funds and motley capitalists looking for quick and lucrative deals, saw they had a new opportunity. And from the United States they began to buy, as if it were a State policy, clubs, television rights and increasingly young soccer players to tend to lower the salaries of the main stars.
The hiring of Messi is functional to this equation that is projected from the US with a very clear next objective: the tripartite organization of the 2026 World Cup together with Mexico and Canada. But with a program of 80 games and 48 selected participants. A record for the FIFA rentier machinery that continues to expand the margins of its planetary power. The low profile idol, who will turn 36 on the 24th of this month, would have been tempted to play for Inter Miami with a portion of what is collected in the future from the MLS streaming package on Apple TV +, which has the rights for the next ten years.
Until now, the figures that the commercial relationship between the parties would generate does not match what happens in the franchise where the Englishman David Beckham is a kind of CEO and has a minority shareholding of 10 percent. The goalkeeper of the current squad, the Dutchman Nick Marsman, declared in an interview with ESPN that Inter “is not ready for the arrival of Messi” because “…we have a temporary stadium, people can get on the field and we go without security”. He was referring to the stage inaugurated in 2020 with a capacity for 18,000 spectators. It rises in the city of Fort Lauderdale (about 45 kilometers from Miami) and does not comply with all the recommended measures to protect the protagonists.
The owners of the franchise, Jorge and José Mas Canosa, kept the majority package in September 2021. They bought it from the Bolivian businessman Marcelo Claure and the Japanese Masayoshi Son, who together had 48% of the shares. His goal was to hire Messi before 2025 and two years were anticipated. They still have to build a stadium with a greater capacity that has already been approved and will be called Miami Freedom Park or as it was renamed: Messi’s House. Meanwhile the team is obliged to continue using the current DRV PNK Stadium.
The brothers who own Inter are the sons of Jorge Mas Canosa, the ideologue of the National Cuban-American Foundation (National Cuban-American Foundation) born in 1981 and which financed the attacks against international hotels in Havana in 1997. The bombs were placed in the Copacabana, Capri, Meliá Cohiba and the historic Hotel Nacional. A 32-year-old Italian tourist, Fabio Di Celmo, died in the chain of attacks. Eleven other tourists were injured. The organization of Mas Canosa Sr. encouraged the criminal raid claimed by one of its perpetrators, the Cuban terrorist Luis Posada Carriles, a CIA agent who died free in the United States at the age of 90.
The surname of this family is linked to the Cuban lobby against the island, a sovereign country that has been subjected to the longest blockade in contemporary history by the United States. Miami is the meeting point of powerful interests that have been decisive for the US Congress will vote one after another extraterritorial laws with worldwide reach.
The father of the owners of Inter and a furious anti-communist, even participated in the invasion of Playa Girón in 1961. Over the years he became a businessman thanks to MasTec, a telecommunications company that went from digging ditches and laying cables to being a family emporium . Jorge
Mas Canosa multiplied his fortune after Hurricane Andrew devastated much of South Florida in 1992, when the SA made a strong push to rebuild. Over time, it began manufacturing oil and gas distribution systems, electricity transmission systems, and wireless communications megasystems.
The heirs of this Hispanic group had serious problems with the Spanish tax authorities for scrapping the Sintel company that Telefónica had sold to Jorge Mas Canosa in 1996. The following year he died and his children were left in charge of the company. Together with his partners, they had to pay 35 million euros to the staff and creditors of the melted Sintel, which had left some 3,000 people homeless. In 2007, Jorge, the eldest of the brothers and president of the company, accused Telefónica and the unions of having ruined his venture. Six years later, when he paid that compensation, it was proven that it was the opposite.
In sunny Miami, where Messi hopes to find a peaceful life and less demanding soccer, the political and commercial history of the Mas Canosa family explains the extent of their influence. The Inter where the best soccer player in the world will play is just a showcase for their business.
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2023-06-09 01:36:56
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