187 COM is an influence multiplier (Press Relations, Public Relations, E-RP), a creative Think Tank imagining and designing immersive experiences for journalists and influencers and a strategic consulting agency. Its clients are international references in the worlds of sport (outdoor, running, cycling, action sports), lifestyle fashion, tech and urban mobility: PATAGONIA, TIMBERLAND, HELLY HANSEN, BROMPTON, ZWIFT, NNORMAL, STRAVA , PRIMALOFT, HOKA, BROMPTON, DOMETIC, FUJIFILM, DEUTER, SUUNTO, SALEWA, IZIPIZI, MUSTACHE, ORTOVOX, PICTURE… These brands make up the portfolio of the BRANDS division of 187 COM.
The agency also handles PR for sporting events (RED BULL, FISE, SUPER SLALOM, HIGH FIVE FESTIVAL, etc.) and high-level athletes as part of its EVENTS & ATHLETES division.
We are now actively looking for a new senior collaborator (min. 3 years of experience), to complete our team and support the agency’s clients, key players in sports tech such as Zwift. and Strava (corporate PR, product, athletes).
YOUR PROFILE
• Coming from a higher education in communication or marketing, you have 3 years of experience in PR (corporate or product) and wish to get involved in a human-sized agency (9 employees and 3 freelancers)
• You follow the news closely and the media world has no secrets for you. You also have an established network of journalists that you want to expand!
• You are sufficiently rigorous⸱se and organized⸱e to manage the projects of several annualized clients.
• You express yourself in English with great ease, both written and spoken.
• You are an⸱excellent⸱e writer⸱ice, wielding shocking sentences to transform long indigestible cobblestones into inspired and inspiring texts.
• Endowed with excellent interpersonal skills, you like people and they return it to you
• Creative⸱ve and curious⸱se, you keep an eye open to your era and its trends
• You have a solid culture of sport and/or the outdoors, you even practice! Regular cycling is essential.
• You like to take responsibility and lead projects from A to Z
• You have team spirit but also know how to work independently
YOUR GOALS
• Develop notoriety and amplify the influence of the clients for whom you are responsible through regular publications in the media and on social networks.
• Ensure a solid, fluid, serene and trust-based collaboration with the clients you support.
• Deploy the action plan that you have predefined with your manager with the objectives of product placements, substantive topics, portraits, content creation, purchasing and media partnerships.
• Measure the performance of the campaigns implemented with precise and quantified KPIs (number of benefits, audience reached, advertising equivalence).
YOUR DAILY MISSIONS
• Definition of the PR & influence strategy and the seasonal plan for the clients you support, four-handed with your manager (according to a brief and a budget provided beforehand).
• Daily customer relationship management (calls, sales meetings, reporting, activity monitoring, etc.), supervised by the account manager
• Writing or adapting press tools in French (press releases, invitations, pitches, etc.) and integrating them into Mailchimp (layout tool for mass mailing)
• Elaboration of media lists by Tier for each of the clients according to their priorities and objectives
• Pitch of the brand’s key seasonal stories to key targets + recruitment and approach of journalists and influencers on the various ongoing projects
• Management of incoming requests from journalists and influencers (ordering and sending of products, visuals, technical sheets, organization of interviews, etc.)
• Event production (press trips, open houses, press breakfasts and dinners, etc.) > search for service providers, contracting, pre-event logistics, D-Day coordination, budget monitoring, monitoring of post-event fallout, etc.
• Maintenance of the showroom (ordering, installation, uninstallation and return of seasonal collections)
• Management and supervision of a⸱e dedicated assistant⸱e for the production of reports (via Cision and Kolsquare)
WHY JOIN US
• Because we are a young, fun, creative team
• Because if it matches, the responsibilities can increase
• Because with us, you will perfect your network of journalists and influencers thanks to exciting and often committed projects for a sustainable future
• Because the agency is located in pretty premises in the heart of Paris and the team afterworks are rather atmospheric…
• Because if you like sport and especially the outdoors, you will be served (and you will have access to hot products at very preferential rates)
• Because you will travel and practice your favorite sports in incredible places
• Because you will be working with leading brands in the world of outdoor and tech.
If you are available from July 3, 2023, send an email to [email protected] with your CV and a few lines on your motivations to join us. See you soon !
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