Not for nothing is it considered the best league in the world. The NFL makes a show and a product each of its properties over time and more in recent years. He knows how to build a story that has no end. Yes… once the Super Bowl is over, immediately the Draft is on its way, then the calendar, then the preseason, the season, the postseason, Super Bowl, and thus an endless product is built that generates billions of dollars each season.
As I mentioned a few columns ago, the draft marks the start of the season, but there is no season if there are no dates, and the release of the calendar or calendars fully inaugurates what will “end” in Super Bowl 58, in this case, in Las Vegas 2024.
Immediately after Super Bowl 57, knowing who the winner is, we would all think the NFL is going on vacation. No!!!! The next day, they return to the office and begin to do calendar simulations. And this is because we only have 3 months to launch the next one.
It all starts with determining the value of each of the 272 parties, naming each one as an asset. And part of giving it this name is figuring out how to maximize the value and return on each of these assets over 18 weeks. The goal is to achieve the optimal calendar for fans, teams, strategic partners, sponsors and television channels. All this in a time of no more than 3 months.
It is for this reason, that from day one after the Super Bowl, the simulations are done and practically a few weeks later, it is known, at least, which will be the rivals of each of the teams that will have in the season.
The 2023 NFL schedule, masters of product creation.
This marvel of execution could not take place without the partnership of the NFL and AWS (Amazon Web Services), who through complex algorithms, thousands of machines, programming, after months, first save the NFL approximately $2,000,000 USD a year to this process, and at the end, the second most anticipated product of the not yet inaugurated season is launched.
Each team releases teasers days prior to which the fans start the hype. With increasing excitement, waiting for the official launch of both the NFL and his team.
Of course, each team displays creativity, production, display of skills to make their fans aware of the official calendar.
But, indirectly, each team knows when it is producing or, simply devising its version of the schedule, it will unleash an economic monster around…
In the United States, minutes after the launch of the calendar, the traffic on booking pages for allotments skyrockets, 43% the price of flights, or simply the review of calendars of airlines and destinations. And invariably the ticket sales pages of each of the teams. Start one of the most profitable industries called “Sports Tourism” in this case, local.
But the NFL has ensured that this industry permeates Mexico and the fan has the possibility of consuming the NFL in many ways: From the broadcast on various sports TV networks, now with a greater number of games, to having a greater presence of merchandising in specialized stores and departmental, being able to access team events through the IHMA program, such as traveling to live the experience of an NFL game of your favorite team.
More and more Mexicans are traveling to at least one game for their team a year. The ease of technology has made it friendlier for us; where we can have access to stadium tickets, flights and connections from various airlines to reach the destination, and dozens of apps to reserve thousands of rooms at destinations.
On average, of course, the destination city for these Mexicans who are passionate about each of their teams that go to at least one game a year depends a lot. But on average, each one spends $1,200 USD to attend. (Contemplating, flight, lodging, entry ticket and per diem).
There have always been travel agencies that are in their nature: to facilitate the logistics and give you a final package and make you an experience. But, in recent years, in Mexico, the boom for sports trips has also triggered a subspecialization now called “Sports Tourism”, which, as its name indicates, specializes in making us live the best experience in attending to chant the name of our team live in the stadium with all the complete package.
In Mexico there have been companies that have positioned themselves only for World Cup trips, but these have given rise to the few and very few agencies that really guarantee you the experience of attending any sporting event: Travelly, Mixaficiones, Mundomex, among others. , which in recent years have led hundreds of Mexicans to live unique experiences at the main sporting events, and who, at the time of releasing the 2023 NFL calendar, started their machinery to attend one more season to the hundreds of fans who they want to live the experience of attending a game of the best league in the world… the NFL.
I’m Javier Balseca and this was: Sports money.
Javier Balseca. Lic Marketing specialized in Sports Mkt and entertainment industry. Professor of sports Mkt Anahuac and Tec de Monterrey; commercial representative of professional teams of Liga MX, LMB, LMP and media columnist and speaker.
2023-05-17 14:45:00
#NFL #calendar #masters #product #creation #time
