Strava news puts an accent on the community

Strava news emphasizes the value of the community

Strava, the leading platform for athletes and the largest sports community in the world, has unveiled its latest product innovations, which harnesses the power of its community to motivate everyone to be more active.

In their speech at Camp Strava, the organization’s annual event, company managers have detailed a completely revamped experience for groups and new map technology.

“Strava has always been about harnessing the power of a community to motivate everyone to be more active and explore the world around us,” said Michael Horvath, Strava CEO and co-founder.

“We’re thrilled to preview our product vision for new community-driven experiences built around groups, as well as roadmaps that we believe will democratize the way people move and connect over the next decade.”

Leverage the power of the Strava community through a new experience for groups

With a global community of more than 100 million active people and 750,000 clubs, Strava is home to groups and communities of all sizes. Listening to the community, Strava is betting on the experience of clubs and groups with the conviction that it will be as essential as the home feed is today.

The new groups experience will evolve the way professional athletes, creators, leaders and organizers of communities and brands connect and actively engage with people of similar interests on the platform. The reconstruction of current functions and the development of new ones that will transform the experience of the platform from the first click.

The goal is to allow active people to connect with their communities in a more intimate space, with more control over the content and who sees it, putting the user at the center. The new experience will go live next month, with features rolling out throughout the year.

Characteristics

A new club and group interface for a deeper and richer community interaction and experience beyond competition and goals
Larger group challenges in clubs that allow organizers to set the rules and invite participants
Integration of additional content to include videos, routes, activities and much more

Strava’s new club experience will evolve the way the active community discovers, connects and engages. New features will be released throughout the year.

“At its core, Strava is a motivation machine,” says Zipporah Allen, Strava’s CEO. “By reimagining how communities connect and engage, we are well positioned to transform how the digital experience of camaraderie, connection, and even friendly competition translates to real life. Strava is that connection point that brings it all together to motivate people to be more active through the community.”

3D map technology

Strava has improved its mapping technology with the acquisition of FATMAP, an outdoor adventure platform, earlier this year. The integration of 3D maps marks the beginning of Strava’s technological evolution to create a map based on people and exploration.

The world’s patented 3D mapping technology enables those active on Strava to comprehensively discover and plan an outdoor experience with local guides, points of interest, and safety information.

Among the latest news available from today are:
Maps and routing: Combining a new map with updated route planning -powered by AI- to generate the best routes with a single click anywhere in the world.
Route Details: Information provided by the community about each route, such as recent photos taken by Strava members to help determine which route best suits the user’s needs.

Other news this year

Route Publishing: Strava allows stations, bike parks, events, professionals, and local experts to document their official or recommended routes with detailed descriptions, photos, and safety information.

Collections: Collections of routes and places that can be shared with friends or published for others to discover similar active experiences, from family hikes to easy runs in the park.
Updated Additions: Integration of Strava’s new map and content experiences into websites to power news, blogs, and even physical signage solutions at events.

“Strava is changing the way maps are created and used. It’s instinctive to use maps to plan car trips, but what sets our maps apart is that we create them for humans and improve accessibility so anyone can discover and experience the great outdoors, whether it’s in the mountains, on the city ​​streets or on local parks and trails,” says Misha Gopaul, Vice President of Product at Strava and founder of FATMAP.

“Technological advances have transformed how we can obtain and share information, and that translates into changes in how we move through our communities.”

Since January, Strava has made significant advances and investments in innovation, including the acquisition of FATMAP and the appointment of Design Director, Anita Butler. Now supporting 45 different activity types, Strava continues to grow subscriber benefits such as ski area mapping, Recover Athletics pre-qualification content, route recommendations, an online route creator, global and personal heatmaps, and segment leaderboards.

Through constant innovation and investment in the platform, Strava continues to offer a distinctive experience to find your community and track your active lifestyle on a singular platform.

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