Gerard Piqué has made the decision to remove tennis from its business strategy. Kosmos Global Holdingthe conglomerate chaired by the former Barcelona Football Club player, has closed its subsidiaries Kosmos Tennis y Kosmos Managementwhich for a few weeks no longer belong to a structure that chooses to focus on other projects such as the Kings League or the FC Andorra. Piqué’s company thus leaves aside a sport in which they had high expectations, but whose break with the ITF and the Davis Cup has meant a turning point so that the drastic decision is to move away from it.
According to sources from Kosmos to OKDIARIO, Kosmos Tennis was a company created by and for the Davis cupTherefore, since the breach of the agreement with the ITF for the exploitation of this tournament, it stopped making sense for them in business terms. For its part, the decision Kosmos Management It is much more surprising, since although at first it was born as a vertical of representation in global terms, it was focused on tennis and had, since January 2023, the signing of figures of the stature of Andrey Rublev, Elina Svitolina or Borna Coricbrand new semifinalist of the Mutua Madrid Open.
The decision regarding tennis by the company chaired by Gerard Piqué is drastic, since by making disappear Kosmos Tennis did the same with Kosmos Management. The bet made in January 2023, at which time the signings of Andrey Rublev, Elina Svitolina y Borna Coricin addition to the arrival of future talents, in the case of the two U16 European champions of 2022, the Austrian Joel Schwaerzler and the Serbian Mia Ristic, or the Spanish champions in the juvenile and children’s category, Paola Piñera and Tito Chávez.
These tennis players, who joined the Russian Daria Kasatkinacurrently located at number 8 in the WTA ranking and who has worked with Kosmos Management since its foundation, in 2021. Dominic Thiemwho had come to the company from Pique Hand in hand with Kasatkina, he disassociated himself from the project almost at the same time that the signings were announced.
A new agency apart from Piqué
The bets of the present –with two top-10 like Kasatkina and Rublev– and future by Kosmos Management did not presage that the business conglomerate of Gerard Piqué would like to get rid of an asset that had been trusted in a project of several years, but the decision has been resounding and recognized by this newspaper. The verticals of Kosmos, Kosmos Tennis and Kosmos Management are no longer active.
The leader of Kosmos Managementthe former tennis player and former coach of elite players such as Milos Raonic or Karen Khachanov, white roosterdisassociated himself from the Kosmos project and is now the visible head of a new representation agency, Seventy Two Sports Groupwhich despite being in an initial phase of media creation, already has in its ranks the tennis players that Gerard Piqué discarded when closing Kosmos Management. Thus, Andrey Rublev, Elina Svitolina, Daria Kasatkina and Borna Coric continue to be represented by Galo in a new design that no longer belongs to Kosmos.
The Davis Cup started the Kosmos-Tennis break
On January 12, it was announced, to the surprise of many, the break between Kosmos Global Holding, through its vertical, Kosmos Tennis, and the International Tennis Federation (ITF), for which reason Gerard Piqué’s company stopped exploiting the Davis Cup Finalsas it had done since 2019, format change through, in an agreement that was initially signed for 25 years.
Kosmos requested at the time to renegotiate the fee of 40 million per edition, which the ITF requested for the exploitation of the Davis cupand despite the fact that the change in the conditions was accepted, an agreement could not be reached, for which reason the rupture was decided, which derives, according to reports from the company itself chaired by Gerard Piquéin the end of Kosmos Tennis. The important link of Kosmos Management to tennis has also led to the end of this second vertical, one of the theoretically most ambitious projects of Kosmos Global Holding and that from one day to the next it has been stopped and sentenced, with its immediate closure.
2023-05-11 18:53:00
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