Psuddenly everyone is talking about Fortuna Düsseldorf. A brilliant sense of timing to present the idea of free access to home games in the weeks in which fans and sponsors of the club from the North Rhine-Westphalian (at least) football capital of Dortmund are just about in agreement that the stadium in which they play, not red earth is called.
Golden times for dialectic gymnastics on football and commerce uneven bars. If in Düsseldorf not only the name of the stadium but also the presence of the fans themselves is worth millions, what does that say about the sporting value of the event they attend?
To put it another way: Is it ultimately no coincidence that the idea comes from a carnival stronghold? Who is actually the consumer product here, looked at by millions of eyes?
And doesn’t every fan who is circling under the covers because their own team is playing in the this-name-was-really-expensive park not have to stay at home if their presence becomes the reason for millions in transfers?
On the other hand: In Düsseldorf they know that it used to be a long time ago and not everything was better. The Rheinstadion was demolished in 2002.
