Official sponsor of Formula 1, Heineken offers many activations for the Miami Grand Prix and prepares for the Las Vegas Grand Prix for which it owns the Naming.
In Miami, partners and sponsors are busy. For Heineken, the brand seems to be using this Grand Prix to prepare for the Las Vegas Grand Prix which will take place on November 18. A race which will be called “Heineken Silver Las Vegas Grand Prix ».
Be that as it may, in Florida, the brand has opened a fan zone at Paseo Park baptized ” Heineken’s Greener Bar ». To be bottom, the various structures were made from natural and sustainable materials such as recycled wood.
For fans with theoption « Heineken Highline gondola rides », it will be possible to fly over the circuit in the cabins of the Hard Rock Stadium. The opportunity to have an aerial view of the entire “Miami International Autodrome”.
The ticket ” Heineken Silver Paddock Yards allows fans to follow the race on a giant screen and enjoy a panoramic view of the circuit. Finally, the post Heineken Silver Paddock Club » gives VIP access with with a view of the track above the stable garages, close to the start line.
The GP de Miami will also be an opportunity for Heineken to promote its new beer, the “Heineken Silver » low in carbohydrates and calories. A draw to win a trip for 2 and a VIP experience for the GP from Las Vegas is also accessible to those present in Miami.
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