A museum for lovers of fake news – El Sol de México

He Museum of Lies is a virtual information verification project carried out with the purpose of illustrating through artificial intelligence (AI) the mental image of fake news that consumers of this type of information create.

Coronavirus detected by “bluetooth”, euthanasia in depressed children, the decision of the director of the World Health Organization (WHO) of not getting vaccinated or the eruption of a volcano in Iztapalapa are some of the false news that the Animal Político portal has denied and that visitors to this website will be able to see illustrated museo.

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This medium was the one that developed this project, in the company of Weber Shandwick (WS) y McCann México.

Jorge Camargodirector of Public Affairs and Crisis at WS, explained in an interview with the EFE agency that, in addition to his interest in the verification work and his concern about the spread of false information, the national context was added since, he said, according to a study of the National Autonomous University of Mexico (UNAM), the country has the characteristics for false information to be built.

These characteristics, according to Camargothere are three: That there is someone’s will to build them, that there is infrastructure and knowledge for it and the vulnerability of the citizen who, through social networks receive the information and share it.

For this reason, he explained that WS and McCann Mexico contacted the media and they raised the possibility of using false information “in reverse” through their verifications to be able to establish with AI which are “the closest images to what the mental image is” of a person who consumes fake news.

After the AI ​​processes the information, digital artists They give images that finishing touch.

“May we put to virtuous use and counteract with IA those deceptions that are built for the purpose of manipulation and that people know that they are facing false truths. We think it’s provocative to use art as a way to show how far the IA can distort reality when misused,” he stressed.

According to Daniel Moreno, director of Political Animalthe main objective of this museum is to convey to the audience what lies mean in their daily life and how lies end up limiting the ability to make decisions with full freedom and how reality gradually becomes distorted.

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Both agreed that the IA It is not going to replace journalists and it is still something that is just entering the profession.

However, they ensure that this technology can be used in this case as an awareness tool and a mechanism for the certainty of citizens, who through a chat can send information that they consider to be of doubtful veracity, for which Political Animal will verify it, and thus a new work will be created that will be exhibited in the Museum of Lies.

He museo can be visited on the site