On the occasion of the 2023 Playoffs which have just started, the National Hockey League (NHL) is taking advantage of this strong moment to launch its new communication campaign.
Designed by Highdive agencythe campaign consists of 3 video spots that highlight magic, thrills and emotions experienced by players and fans in the presence of the Stanley Cup.
“Each video showcases what makes the Stanley Cup unique, both sonically and conceptually”explains Chad Broude, co-founder of Highdive, in a press release. “Fans look forward to the Playoffs every year and we believe these spots will help to build the excitement and get them even more involved in the quest for the trophy.”
Read also
NHL – Fanatics will succeed adidas as equipment supplier for jerseys worn in matches from 2024
NHL – Here are the images of the broadcast of the cartoon-style game “Big City Greens” on Disney channels
NHL – The Montreal Canadiens launch an Escape Game that makes you miss the start of games at the Bell Center
NHL – RBC first shirt sponsor in Montreal Canadiens history (and it doesn’t sit well with fans and Greenpeace)
NHL – The Chipotle fast-food offers a mixed-reality advertisement on the ice rink
NHL – Pittsburgh Penguins install temperature-controlled lockers for food & beverage
