Roger Federer’s RF brand will come in sunglasses with Oliver Peoples

Former property of Nike recovered by the Swiss in 2020, Roger Federer’s “RF” brand will soon be available in glasses thanks to a licensing contract signed with the Oliver Peoples brand.

In detail, Oliver Peoples (a brand of the EssilorLuxottica group) and the Roger Federer (“RF”) brand are working on the design, manufacture and global distribution of eyewear.

The first joint collection will be launched in a year, in the spring of 2024. “The models will be inspired by a common desire to excel in their respective fields and a shared taste for discreet luxury” says a press release.

“I am delighted to collaborate with Oliver Peoples. I have been a fan of the brand for years, and I have always appreciated its exceptional know-how as well as the elegance of its timeless models. We share a similar vision of our work, so it is an ideal partner for the launch of my first RF collection in 2024.” adds Roger Federer.

“We are very excited to collaborate with Roger Federer. Its notoriety and cultural influence are legendary and go beyond the borders of tennis. We look forward to embarking on the next steps. » add Rocco Basilico, Managing Director of Oliver Peoples.

It remains to be seen which models of sunglasses (and eyeglasses?) will feature the RF logo placed most certainly on the temples. The price of sunglasses at Oliver Peoples varies from 165 euros to 1400 euros per pair.

“Roger Federer is a legendary sportsman, a passionate entrepreneur and a real force in the world of fashion and lifestyle. Given our shared values ​​and global influence, Roger Federer is an ideal partner for us and for the Oliver Peoples brand. We look forward to creating some really great eyewear together.”comments Francesco Milleri, Chairman and CEO of EssilorLuxottica.

Multiple “RF” versions to come?

Uniqlo, Roger Federer’s equipment supplier since the summer of 2018, will have waited until December 2020 to launch a collection of RF caps, THE goodies from the Swiss who have been the heyday of Nike for years. For less than a year, the Japanese brand has also been offering flocked t-shirts with the famous initials of the man who won 20 Grand Slam tournaments.

And you, on what type of product would you like to see the RF logo in the months and years to come? Gourmands will certainly campaign for the return of Barilla “RF” Pasta. In 2017, the pasta brand designed limited-edition packets. Will the “On” shoe brand in which Federer invested soon offer RF sneakers?