Imagine it’s the World Cup and nobody can see the games…
In less than 100 days the Women’s World Cup in Australia and New Zealand will begin (July 20th to August 20th) – and it is still completely open whether the tournament will be broadcast on German television!
So far, no TV station has applied for the broadcasting rights. When asked by the dpa, Fifa said: The tendering process “has so far been unsuccessful because there have been no offers that recognize the true value of the largest women’s football tournament in the world.”
Why isn’t (yet) in the mood for the Women’s World Cup?
The EM last summer was a real ratings sensation! Almost the entire country watched the final at Wembley Stadium between England and Germany (2-1 after extra time): an average of 17.9 million people tuned in to see the culmination of the summer fairy tale. It was the most watched TV show of the year! In the preliminary round, the public broadcasters had an average of 6.58 million viewers.
At the moment, however, ARD and ZDF are not commenting on the negotiation poker with the world football association, nor are the RTL Group and ProSiebenSat.1. or the pay providers Sky and DAZN, which have recently been particularly active in women’s sports.
Holger Blask, Head of Marketing at the DFB, says: “We would like the DFB to have a large reach and visibility – both for the tournament as a whole, but above all for the games of our women’s national team in the interests of our fans and partners, to ensure the great to further promote the development of women’s football over the past few months.”
He therefore assumes “that Fifa and the interested TV broadcasters will also evaluate the economic potential of the women’s World Cup appropriately and in line with the market and find good solutions.”
2023-04-18 07:04:41
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