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Bookmakers have gained a fairly large space in football, not only in Brazil, but also worldwide. However, this great exposition of “games of chance” has bothered the Premier Leaguewhich in In an agreement with the clubs, it defined that from the 2026-2027 season, these sponsorships will be prohibited in the master space of the shirts of the teams that compete in the league.
In doing so, the Premier League becomes the first UK sports league to voluntarily take such a step to reduce this type of advertising.
According to a statement, the announcement follows extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the government’s ongoing review of current gambling legislation.
The Premier League also says it is working with other sports to develop a new code for sponsoring responsible gaming.
As some clubs have existing agreements with bookmakers, the league decided to give a transition period for this change to be viable, with this, this type of advertising will only be allowed until 2025-2026, and after that only agreements in other properties will be accepted.
As in the Campeonato Brasileiro, where 12 of the 20 teams have a bookmaker as a master sponsor, in the Premier League, according to a survey carried out by the Classic Football Shirts store, currently 40% of the teams have a partner related to gambling in their main property. of the shirt.
Brands like Betway, Fun88, Dafabet, Sportsbet.io, Stake.com, among others appear among teams like Westham, Newcastle, Bournemouth, Southampton, Everton, among others.
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