Waiting for this Wednesday, April 26, the date on which Atlético de Madrid will turn 120, the rojiblanco club has already started to celebrate such an important event. Among the planned actions, the most striking will be to wear a white and blue T-shirt similar to that of the foundation.
But before seeing the current rojiblancos players as the founding fathers dressed, Madrileños They have released a great advertisement in which they recall the moment in which the idea of starting a football club arose.
Always very original in his advertising campaigns, hand in hand with imaginative agencies, this time he has published a video that goes back to the origins of the club, on April 26, 1903when a group of Basque students from the School of Mines in Madrid founded the Athletic Club of Madrid, a kind of branch of their team, the Athletic Club of Bilbao.
“Another way of understanding football”
The ‘spot’ shows a scene of how that idea of replicating what Athletic was in Bilbao could arise, with the young students excited by his sudden occurrence: «We are going to found an Athletic… from Madrid!». Their whispers rise in tone to the point that they are called to order by the rest of those present in the library room, where “silence is requested”.
And there it is the acid point of the videowhich embodies the idea that Atlético de Madrid was created to be an alternative and stand up to those who dominated football at the time: “Let’s teach them another way of understanding football,” say the protagonists.
That is why the video ends with a clear message that will surely permeate its fans: “Annoying since 1903.”
2023-04-24 20:06:20
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