The Hennessy x NBA limited-time experience space officially debuted this month at Taikoo Li Qiantan, Shanghai. As the first global official spirits partner of the NBA, Hennessy has been committed to promoting the exchange and development of Chinese basketball culture and youth culture. The experience space integrates fine wine, basketball, art, lifestyle and retail, endows it with modern and simple visual design, and creates a diversified immersive experience space full of youthful vitality for consumers. In addition, Hennessy has carefully created a series of rich trendy life peripheral products including clothing, bags and accessories for basketball fans, and provides personalized customization services on site, so that basketball fans can stand out and show their individuality on and off the court. A number of art and cultural experience areas and exclusive wine lists for fans have been set up for consumers to explore.
In the immersive exhibition hall, the Larry O’Brien Cup, the championship trophy that symbolizes the highest honor in the NBA, will be exhibited in this space for a limited time, allowing fans to get close to the highest honor of NBA events and experience it personally The glory and history of the NBA. At the same time, the limited edition of HENNESSY PARADIS x LORENZ BÄUMER x NBA Hennessy Paradis, which is limited to only 75 bottles worldwide, will also be flashed in this space.
