Sun Life Becomes Official Health and Wellness Partner of Canada Basketball

Sun Life will be the jersey forward partner of the Canada Basketball Senior Men’s and Women’s Teams.

The new team jerseys will be unveiled today and will be worn by both teams on the international stage at the upcoming FIBA ​​Men’s Basketball World Cup 2023 and Women’s AmeriCup 2023 this summer.

As the official health and wellness partner of Canada Basketball, the sponsorship between Sun Life and Canada Basketball will focus on promoting physical and mental health, as well as wellness. ‍

TORONTO (March 21, 2023) – Canada Basketball and Sun Life have entered into a multi-year sponsorship agreement that will make Sun Life the Official Health and Wellness Partner and new Jersey Forward Partner of Canada Basketball.

“Sun Life’s sponsorship of Canada Basketball reflects our shared passion to help people live healthier lives,” said Milos Vranesevic, Sun Life’s Chief Marketing Officer. Together, we have a unique opportunity to inspire Canadians to live healthy, active lives through sport. By supporting our national teams, we will be able to interact with Sun Life customers in Asia, starting with the Philippines and Indonesia at the upcoming FIBA ​​World Cup. The timing is perfect. »

The Sun Life logo will appear on the front of Canada’s Senior Men’s and Women’s National Team game shirts starting this summer. Canada’s Senior Women’s National Team will begin its road to the Olympic Games with participation in the FIBA ​​Women’s AmeriCup starting July 1, 2023. Canada’s Senior Men’s National Team will compete in the FIBA ​​Men’s Basketball World Cup in from August 25, 2023 which will take place in the Philippines, Japan and Indonesia.

“Today is undoubtedly a historic day for Canada Basketball and we are very pleased to welcome Sun Life to our talented team,” said Michael Bartlett, President and CEO of Canada Basketball. When our Senior Men’s and Women’s National Teams take to the field this summer, they will do so with pride not only with the support of millions of Canadians across the country, but also with the commitment of Sun Life to help us achieve the ambitious objectives of our programs. We look forward to working with Sun Life over the next few years. We will continue to develop a 365-day basketball strategy that contributes to the health and well-being of all Canadians. »

This sponsorship allows Sun Life to expand its presence in the basketball community in Canada. It also helps strengthen the relationship between Canada Basketball, Sun Life and

as health and wellness. In 2017, Sun Life became the first jersey partner of the Toronto Raptors. In 2022, Sun Life then became the Official Health and Wellness Partner of the Toronto Raptors. Last year, Sun Life and Canada Basketball partnered to award three $10,000 scholarships to local and regional organizations committed to developing basketball and improving access to organized sport for communities and youth who know financial difficulties.

As a globally committed company in sustainability, Sun Life aspires to improve the health and well-being of all. With this new sponsorship, Canada Basketball and Sun Life will be able to reach more people in Canada and around the world.

This multi-year agreement was brokered by Canada Basketball’s commercial partnership agency, OVG Canada. The agency began operations in 2022, with Canada Basketball as its first brand-side client.

About Canada Basketball:

Canada Basketball is the national sport organization for basketball in Canada. Respected around the world, Canada Basketball is recognized by the International Basketball Federation (FIBA) and the Government of Canada as the sole governing body of amateur basketball in the country. Canada Basketball is a not-for-profit organization that represents the interests of basketball, provides vision and leadership, and coordinates all areas of basketball-related activity in the country.

Sun Life in the community

As a sustainability-driven company, Sun Life focuses on where it can have the most impact. By actively supporting the communities in which its Clients, employees, Consultants and shareholders live and work, it can help create a supportive environment for them. His philanthropic activities focus on physical health and mental health, with a particular focus on supporting programs and organizations that help people achieve healthy lifestyles, no matter where they are in their journey. Sun Life staff and advisors take great pride in making the lives of countless individuals and families across Canada brighter by volunteering and giving back to the community.

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Media Relations Contacts:

Ariane Richard
Senior Advisor, Public Relations Office of the President, Quebec
Sun Life Tél. : 438-364-6807
[email protected]

Matt Walker
Director, Communications & Content
Canada Basketball
T. 289-244-9993
mwalker@basketball.ca