By becoming an Official Partner of the men’s and women’s national teams until 2030, Panini – a historic licensee of the French Football Federation – is strengthening its commitment to French football.
World leader in the field of self-adhesive images and collectible cards, Panini has been developing official collections of stickers and cards dedicated to the French teams for more than 50 years. With this partnership, the ambition is to offer supporters exclusive products allowing them to experience their passion for Les Bleus even more intensely.
Whatever their status, all players who play under the blue jersey benefit from the same editorial treatment. This is the leitmotif of Panini, whose albums contribute to the collective memory of French football. Madeleines de Proust for some, unmissable events for others, the collections allow fans of all ages to show their support for the French teams and to get to know the elite of French football better.
With this partnership, the ambition is to offer supporters and collectors new 100% FFF products: stickers, cards, digital collections, etc. Fans will also be able to discover exclusive content on the brand’s social networks and take part in contests and various experiences to be closer to their idols.
By offering them free albums, Panini supports amateur football clubs and districts in their community life. Each year, more than 300,000 albums are distributed to clubs and districts that register on the site. paninifidelite.fr
Through this program, Panini reaffirms its commitment to serving amateur football and believes in the social and educational values of its collections. The service MyPaniniTM from Panini also allows football fans to create their own sticker and clubs to edit their club album!
Sébastien Dallain, Managing Director of Panini France : “For more than 50 years, Panini has worked in the service of French football through its image collections. This partnership with the French Football Federation reinforces our commitment and is a source of immense pride for us. It illustrates our ambition to support amateur football which, like our collections, promotes social ties, exchange and transmission. It also confirms our desire to offer supporters exclusive products allowing them to intensely live their passion for the French teams.”
Philippe Diallo, Acting President of the FFF : “We are delighted to welcome Panini into the family of French teams. For all football fans, Panini albums have an almost affective significance and are, for many, part of the pre-competition ritual. In view of these links, the signing of this partnership between the FFF and Panini seemed quite natural. Their commitment to amateur football, a major focus of this partnership, also proves that we share our values beyond the pitch.”
