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He Super Bowl LVII It was the second Vince Lombardi Trophy for Patrick Mahomes and the Kansas City Chiefs in the last four years. However, for the NFL it represented an advance in its internationalization process.
The NFL announced through a press release that, globally, Super Bowl LVII was viewed by more than 556 million people outside the United States and Mexico was the country that generated the most audience during the game between the Chiefs and the Eagles at StateFarm Stadium. The total audience in Mexican territory was 20.7 million with an average of 8.3 million. The highest peak was 10.2 million during the Apple Music Halftime Show starring Rihanna.
Canada was very close to the records of Mexico. The country north of the United States registered 17.3 million viewers. For his part, Super Bowl LVII was the most watched in China with a total audience of 6.2 million unique users.
Peter O’Reilly, executive vice president of the NFL, stated in the same statement that these numbers are part of the growth in global interest in football. Globally, the audience increase, compared to the previous Super Bowl, was 7 percent.
“He Global interest in the NFL continues to accelerateThese numbers reflect the exciting growth of our sport around the world,” said O’Reilly. “The Super Bowl is the pinnacle of our season and is a cultural event not to be missed. It’s great to end the year with this momentum ahead of next season.”
Super Bowl LVII was broadcast in more than 190 countries through more than 80 media outlets in 25 different languages. Some of the platforms it was broadcast on were DAZN, ESPN, GSports, BesTV, GDTV, Televisa, TV Azteca, Fox y Sky Sports.
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Super Bowl audience in USA
According to research conducted by Nielsen and the NFL, 200 million Americans watched Super LVII across the country. That number represents 60 percent of the total population of the United States.
