For its 50th anniversary, arena unveils the “Planet Water” campaign

As arena celebrates its 50th anniversary this year, the swimwear brand has launched a new campaign called ” Planet Water” to celebrate water.

Founded in 1973 by Horst Dasslerson of the creator ofadidasarena is owned by the Swiss fund capvis since 2014. Its head office is based in Tolentino in Italy. For its fiftieth anniversary, what could be better than paying homage to water for a swimwear brand? The commercial is thus presented in the form of a short one-minute video.

In it, several Olympic and Paralympic athletes appear. Among them, David Popovicbut also Nicolo Martinenghi or Jessica Long. with the agency MindShare, arena has also developed a communication tactic. ” An in-depth communication strategy around the brand platform to Planet Water in the key markets of Italy, Germany, France and the United States. »

15-second commercials as well as commercials print targeted for specific groups will also be included.

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