Iga Swiatek has also joined the clothing brand On, a Swiss clothing and footwear company founded in 2010, of which Roger Federer became a majority shareholder a few years ago. The Polish number one, who withdrew from the Miami Masters 1000 due to a rib injury, thus leaves Asics, the brand with which she entered the world tennis scene.
What are the reasons for this change? To what extent has the image of the former Swiss star influenced your choice? “For my part, I think that the mere fact that Roger is involved in these types of companies is a good recommendation for tennis players.
I also think that he has influenced the company a lot, that’s why they want to go further and want to sign players,” said Swiatek.
The On brand family expands
Swiatek will not be the only addition.
Up-and-coming player Ben Shelton will also join the family, showing just how determined the Swiss brand is to invest in the sport and the most talented players on tour.
“I’m very happy to be able to do it because I feel we share the same values. They have a personal approach to the players. I feel like they treat me first and foremost as a person, not a winning machine. It’s a good feeling to have this kind of support.
I am very happy to start this new chapter,” said Swiatek. The three-time Grand Slam champion confesses, however, that she still hasn’t met the 20-time Major champion: “No, at first we didn’t talk.
We never really met because when I started playing on tour, he was battling injuries. I didn’t get a chance to meet him. But I think the process was pretty normal. They contacted me and my agents and we talked,” concluded Iga Swiatek.
“As soon as he gets over his injury, he will wear a custom edition of ‘THE ROGER Pro’, a shoe design adapted to his game and made with Federer’s own recommendations. Iga Swiatek is not playing the WTA 1000 in Miami due to an injury that suffered in the ribs.
The Pole comes from playing the semifinals of the Indian Wells tournament. For his part, Ben Shelton will play the second round of Miami against Adrian Mannarino this Saturday. Photo Credit: Getty Images
