Wife Ana Ivanovic is at the checkout at the dm branch in downtown Munich

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Created: 2/13/2023, 6:22 p.m

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Ana Ivanovic and Bastian Schweinsteiger recently announced their offspring, shortly afterwards the 35-year-old took part in an event in downtown Munich. She promotes her own brand.

Update from February 13, 6:17 p.m.: That’s what you call customer proximity! Ana Ivanovic was at the cash register at a dm branch in downtown Munich (Neuhauser Strasse) on Monday evening. The wife of ex-Bayern star Bastian Schweinsteiger patiently took photos with the customers.

First report from February 13:

Munich – Just last Friday, Bastian Schweinsteiger and Ana Ivanovic announced that child number three is on the way. After the announcement of the offspring, the former FC Bayern professional reported back from sledging in the mountains, while his pregnant wife went about her work. The former tennis world number one has been entrepreneurial for some time and is attending a PR event in Munich on Monday evening, where she will be the main character.

Ana Ivanovic: Bastian Schweinsteiger’s wife advertises her own brand in downtown Munich

At the end of last year, 35-year-old Ivanovic launched her own range of cosmetics and skin care products, which can be bought in dm drugstores in Germany, Austria and Serbia. Under the name “Ana Ivanovic Natural Performance”, the former tennis player sells products that, according to her own statements, are produced “as sustainably and resource-efficiently as possible”.

In order to increase awareness of her newly founded brand, Ivanovic shows herself from the approachable side. The former professional athlete, who was born in Belgrade, will therefore be available for a meet and greet in downtown Munich on Monday evening. Fans can get autographs and take selfies with Bastian Schweinsteiger’s wife, on Sunday she announced the event on her Instagram profile.

Ana Ivanovic: Former tennis star for Meet and Greet in Munich

Ivanovic will be in downtown Munich on Monday evening from 6 p.m. to 8 p.m., more precisely in the dm branch on Neuhauser Straße between Stachus and Marienplatz. How many fans the 2008 French Open winner will ultimately receive in the drugstore in the pedestrian zone cannot yet be estimated. At the product presentation in Belgrade at the end of December, judging by the pictures, interest was still moderate.

Her husband Bastian Schweinsteiger recently had completely different experiences. The 2014 world champion was besieged by crowds during his public appearance at the EuroLeague match between Bayern Basketball and Partizan Belgrade, but he patiently took photos with the fans.

Awareness also has its downsides, but it could also help to bring new products onto the market. In any case, the mother of two shouldn’t be harmed by her husband’s popularity in the Bavarian capital. (air)