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The organizers of the Paris-2024 Olympics presented, on Wednesday, the “blazons” (visual identity of each discipline) and the dominant colors of the Olympics, like the purple color of the athletics track for example.
Almost 500 days before the start of the Paris-2024 Olympics, the organizers presented, on Wednesday February 8, the visuals of each discipline as well as the colors that will be dominant during the international sporting event.
This is a “step to project ourselves towards our Games”, explained the president of the Olympic Games organizing committee (Cojo), Tony Estanguet, during a press conference at the Cojo headquarters in Saint- Dennis.
The “pictograms” are the logos used to represent each sport, a tradition invented in 1964 during the Olympic Games in Japan and a kind of sign drawn in order to be understood by all.
For the Paris-2024 Olympics, these visual symbols will be “blazons” and they are not characters or silhouettes practicing a sport but “a graphic construction”.
More than a pictogram, a coat of arms ⚔️
Fusion of sport and its terrain, here is your banner for the Games of #Paris2024
A sign of belonging and rallying for all those who participate in and support Olympic and Paralympic sports.
Wear them, wear them high! pic.twitter.com/Jiedv4SrPa
— Paris 2024 (@Paris2024) February 8, 2023
They have been part of the “design of the Olympics” since 1992, explained the committee which presented the 62 coats of arms, 8 of which are common to Olympic and Paralympic sports – such as judo and parajudo, for example.
Pink, blue, purple or even gold
On this occasion, the Cojo also presented “the look of the Games”, that is to say the colors that will dominate the Olympics. Pink, blue, purple and gold will notably be the colors that will adorn sites, cities and partners.
The new Stade de France athletics track that will be installed for the Olympics will be purple in color. The decision was made in concert with Stade de France, the International Athletics Federation and broadcaster OBS.
“The colors must pass this joyful tone, this festive tone”, deciphered Tony Estanguet. Red, already widely used in previous editions, will not be allowed inside the competition sites.
A “graphic bible” will be distributed to cities, partners and broadcasters, who will be able to “personalize” it. “We make the models and everyone is in charge of producing the finished product and dressing up their celebration area,” explained Julie Matikhine, brand director.
Emmanuel Grégoire, first deputy mayor of Paris, deciphered certain elements of dressing, with the air of “pop art” like one of them which is “a wheel of bicycle”, become “totemic” internationally to represent the city of Paris. He indicated that as of Thursday, four Parisian sports sites will take on the ‘look’ of the Olympic Games. And “500 sports sites in Paris will be screen printed before the end of the first quarter”, he added.
Currently, a few vague banners, sometimes with the old logo of the Paris-2024 Olympics, are displayed in Parisian or Ile-de-France facilities.
“We are thinking about the sound identity”, had let the Cojo know by presenting its “look” inspired by “art deco” to a few journalists beforehand. The Paris-2024 Olympics logo, presented in October 2019, combined a face formed by a gold medal, the Olympic and Paralympic flame, and Marianne. It was also inspired by art deco.
With AFP
