The “Always Women’s Sport” operation: women’s sport in the spotlight in the media

Tomorrow in the spotlight - Women's sport
Tomorrow in the spotlight – Women’s sport © France24

Last week, the “Women’s Sport Always” operation aimed to raise media awareness of the challenges of women’s sport and to give it more space. In 2021, in France, the hourly volume devoted to women’s sports on television will not exceed 4.8% of total sports broadcasts. And this just over a year from the Olympic and Paralympic Games organized in Paris in 2024. To discuss it: Aurélie Bresson, president of the Alice Milliat Foundation, and Paoline Ekambi, former basketball player and lecturer.

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