Posted 10 Feb. 2023 at 5:30 PM
More than 72,000 people will take place this Sunday in the State Farm Center in Glendale, Arizona. All will have paid a minima 6.000 dollars to attend the 57th edition of the Super Bowl. The final of the American football championship will pit the Kansas City Chiefs against the Philadelphia Eagles this year.
For this price, in addition to the match, they will be entitled to the famous half-time concert where Rihanna will perform this year. A huge marketing coup for the National Football League (NFL), the organizer of the Super Bowl, while the planetary star does not have a new album to promote – his last being released in 2016. The singer has not performed on stage since the Grammy Awards ceremony in 2018.
A previous refusal
Rihanna had declined a first invitation from the NFL in 2019. However, it is one of the most followed concerts in the United States, 103.4 million US viewers having watched Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 cent. Not to mention the spectators in the rest of the world, the Super Bowl being broadcast in more than a hundred countries.
At the time, the singer explained in a long interview with Vogue magazine that she said no in support of Colin Kaepernick. In protest against police violence, the former quarterback of the San Francisco 49ers of African-American origin had caused controversy three years earlier by kneeling during the American anthem. Since then, the playmaker has not found a team.
“There are things within this organization that I don’t agree with at all, so I wasn’t going to show up and do them a favor in any way,” Rihanna explained at the time. The pop rock group Maroon 5 performed the concert that year.
Partnership with Roc Nation
Since then, several partnership changes within the NFL have probably changed the mind of the planetary icon from the small island of Barbados. In the first place a partnership signed four years ago with Roc Nation, the music management company, sports agency and show organizer of the famous rapper Jay-Z, of which Rihanna is one of the clients.
The collaboration contract with the American football league focused on “entertainment and social justice”. A ”
