Fox hoped that the game between two of the biggest teams in the Super Bowl and a close match will lead to a record night in its audience level.
Although Sunday’s game between the Kansas City Chiefs y Philadelphia Eagles It was defined with a field goal with 8 seconds remaining, Fox was just short of meeting the goal.
The comeback of the Chiefs to defeat the Eagles 38-35 is on pace to become the third most-watched show on television in the United States, with an estimated 113 million people watching it, according to preliminary figures released Monday.
Fox said its viewership estimate includes broadcasts on Fox and Fox Deportes, as well as streaming on Fox and the NFL’s digital sites. The figures were released by Nielsen via Fast National data and Adobe Analytics.
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The 2015 game between New England and Seattle on NBC holds the record for the most watched with 114,442,000 viewers (not including streaming), followed by the 2017 Super Bowl 51 on Fox between Atlanta and New England (113,668,000 viewers).
This was the 10mo Super Bowl on Fox since the network began airing NFL games in 1994 and the second most-watched show in Fox Sports history.
It would also be a slight increase from last year’s Super Bowl average of 112.3 million. The victory of the Rams The Angels against the Cincinnati Bengals was broadcast on NBC and Telemundo and streaming on Peacock and NFL sites.
According to Adobe Analytics, the digital audience had a record average for the Super Bowl of 7 million views, an increase of 18% compared to last year (6 million) and more than double for the Super Bowl previous Fox in 2020 (3.4 million).
It was the third year in a row that the streaming average has surpassed 5 million. The first Super Bowl to be streamed in 2012 averaged 346,000 streams.
Rihanna’s halftime show averaged 118.7 million viewers, making it the second most watched in Super Bowl history. Katy Perry’s 2015 performance holds the highest mark with 121 million.
The average Spanish-speaking crowd for the game was 951,000, a record as the most watched Super Bowl game in Spanish on US cable television. It was also the most watched non-football event in the history of Spanish-language cable television in the country.
However, the number of Spanish-speaking viewers is less than the record 1.9 million on Telemundo, which, unlike Fox Deportes, has network affiliates in 90 markets.
The Super Bowl has been televised in Spanish in the United States since 2014.
The final data of Nielsen will be available on Tuesday, including the figures for the English-only broadcast. After the Super Bowls averaged more than 100 million viewers from 2010-18, four of the five games before this year have fallen short because of cancellations to cable subscriptions. That included the $95.2 million from the 2021 Super Bowl between Tampa Bay y Kansas Citywhich had the lowest television average for the match since 2007.
If Sunday’s number exceeds last year’s 99.18 million, it will be the first time since 2015 that there have been two consecutive years of increases.
Unsurprisingly, Kansas City and Philadelphia were two of the highest rated markets. Kansas City was first, with a rating of 52.0 and a share of 87 followed by Philadelphia with 46.3/77.
The rating is the percentage of households tuning in to the broadcast. Share refers to a percentage of the television audience watching a particular program at the moment.
Cincinnati, which lost to the Chiefs in the AFC championship, and Minneapolis also had a 77 share.
The numerous commercials during television’s most watched event of the year featured many celebrities: Ben Affleck, Ozzy Osbourne, Matt Damon, Maya Rudolph, Martha Stewart and the cast of “Breaking Bad.”
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Steve Williamson, a senior vice president at market research firm GWI. He said surveys show trust in brands is lower this year and that companies were looking for household names to gain momentum.
“There wasn’t one particular brand that took over the Super Bowl,” he said. “There are all kinds of brands of alcohol to bets and Jesus.”
Fox also said that 15.5 million people watched the season premiere of the game show Gordon Ramsay “Next Level Chef” after the game. The slot after the Super Bowl is usually the most coveted time slot on television.
