The Super Bowl 2023, it’s here. The great sporting event of the year faces this Sunday the Kansas City Chiefs and the Philadelphia Eagles. The show goes beyond the match that takes place in the State Farm Stadium from the city of Glendale before more than 75,000 people. Last year’s final reached an average of 123 million viewers global. However, the great ‘show’ is lived in the halftime and this year it is expected to bring together 100 million people from all over the world in front of the television, according to ‘Variety’ magazine. To this must be added the stratospheric audiences of the social networks. Aware of the great global display that the Super Bowl represents, advertisers spend millions of dollars in the advertising campaigns the biggest sporting event of the year. In fact, the 30 second ads They have reached the highest price in the history of this final: each one of them costs €6.5 million. These are the ‘spots’ that will be seen this Sunday.
This year, Rihanna will be the artist who will sing at the break of the meeting. After being more than five years away from the stageit is not clear that the star will take advantage of the occasion to present a new song. On the other hand, he did hint that he will review the highlight of his artistic career. The one from Barbados admitted the difficulty involved “put 17 years of work in 13 minutes” and referred to the chosen track list as a “celebration of his career”.
Seven million dollars for 30 seconds
The Super Bowl congregates so many people in front of the television that advertisers save their most successful and expensive advertising campaigns for the final of this sporting event. Also, this year’s surprise is thel change of sponsorship on the break. For a decade, Pepsi was the advertiser for this space. Now it will cease to be and take its place Apple Musicspecifically with a ‘show’ called Apple Music Halftime Show.
Among the companies that already have their ads ready, Popcorners stands out, which is inspired by the ‘Breaking Bad’ series and brings back Walter White (Bryan Cranston) already Jesse Pinkman (Aaron Paul). Rakuten, Avocados from Mexico, Michelob Ultra and Booking are other companies that have secured a few seconds of glory in the 15 minutes that Super Bowl halftime lasts.
A significant presence of movie and series previews is also expected, such as the trailers for the end of Fast and Furious’, Ant-Man and the Wasp: Quantumania’, ‘Aquaman 2’, ‘Scream 6’, ‘Transformers: Rise of the beasts’ and ‘John Wick 4’.
