The collaboration between YAK Agency and FITARCO – Italian Archery Federation, which renewed the agency’s task of managing social channels. Specifically, YAK Agency will follow the Facebook, Instagram and TikTok channels in collaboration with the federal press office and the creation of digital advertising campaigns in order to expand the fan base and bring as many users as possible closer to the world of archery. With this objective, the communication of the promotional project “At School with the Bow” that FITARCO will carry out with the support of Sport and Health, aimed at students and parents, is integrated, for the expansion of the base of practitioners and a greater knowledge of the archery discipline .
In addition to editors and sports journalists, the agency’s creative team is also involved in the project, creating ad hoc content to populate the various channels: photos, graphics, animations and reels, but also TikTok videos to involve a younger target.
In addition, the agency will create “live” exclusive content for FITARCO social media during national and international events: the European Field Championships and the European 3D Championships, just to name a few.
“We are excited to continue the collaboration born with FITARCO in 2023 to support the Federation in spreading the discipline of archery. – affirm Marco Dalla Dea and Giovanni Cecolin, founding partners of YAK Agency – Strengthened by a consolidated experience in sports communication, YAK Agency will continue to support FITARCO with the ambition of keeping the Federation always on top of digital communication trends.”
