Since Monday, Caroline Garcia is officially the ambassador of the Etam brand, a French family business of ready-to-wear and lingerie, created in 1916, twelve years before the construction of the Roland-Garros stadium. A contract that resembles the simple values conveyed by the number 1 of French tennis without trying to look like someone other than herself. This is explained by Pascal Biojout, who manages, within his agency Sport Plus Conseil, his interests and his image since 2016: “Caroline is a young woman who is coming of age and who has just achieved tremendous sporting results. She knows how to keep it simple, accessible and, whatever the level of performance, we know she won’t change. » All that to say that what happened on the court in the second half of 2022 (title in Cincinnati, semi-finals at the US Open, victory at the Masters, 4th place in the world) did not remain without impact outside lines.
