The players of the English Premier League arrive in the form of NFT cards in the game of the French start-up.
Emblematic championship of the football world, the British Premier League and its players land on Sister. A decision of choice for the French start-up which aspires to leadership in the global sports entertainment market. After diversifying its portfolio of sports covered in 2022 (partnership with the NBA in basketball, with MLB in baseball), Sorare continues to make his mark on world football. The Premier League is a championship broadcast to 880 million households in 188 countries, by 90 broadcasters and over 400 channels. The British championship and its clubs also claim nearly a billion followers on social networks.
“We dreamed of this partnership since the creation of our company”
With this partnership, Sorare therefore obtains the right to market NFTs for four years in the form of sports cards representing the players of 20 Premier League clubs: Erling Haaland, Kevin de Bruyne, Bukayo Saka, Harry Kane… According to Sky News , this new deal could be worth more than 37 million euros (30 million pounds) a year, a figure that Sorare refused to confirm or deny. “As football enthusiasts, we have dreamed of this partnership since the creation of our company. This is an important milestone for us as we continue our goal of creating an engaging global sports community for fans..” said Sorare CEO Nicolas Julia.
Despite the sharp decline in the NFT market in 2022, the sports world continues to embrace digital assets. “The way fans follow their favorite teams and players is changing and the Premier League is always looking for ways to engage with fanssaid Premier League chief executive Richard Masters. Sorare has signed licensing agreements with more than 300 sports organizations worldwide, including La Liga in Spainthe Bundesliga in Germany and Serie A in Italy.
In 2021, Sorare raised $680 million, during a financing round led by the Japanese giant Softbank, bringing its valuation to 4.3 billion dollars. French society, which has among its global ambassadors-investors Kylian Mbappél’ex-tennis champion Serena WilliamsLionel Messi, Zinedine Zidane or Antoine Griezmann, claims three million users.
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