La Liga signs a partnership with One Football and has an official account on the platform
La Liga, Spain’s premier football league, has announced a new partnership with OneFootballone of the world’s leading football media platforms, to expand its digital reach and find new touchpoints to interact with its fans globally.
Spain’s top football league will become the first league to use its official account to share all club news, interviews, match reports and videos, including a selection of images with the best moments of the day, in Spanish and English.
News and updates will be available to fans across the entire ecosystem of the OneFootball via a personalized feed, so fans who follow the La Liga channel don’t miss a story and stay up-to-date on everything happening with some of Europe’s biggest teams.
All content produced and published by La Liga will be available to fans on the mobile app and on the portal. OneFootball. In addition, videos, which include archival material, behind the scenes and highlights, will be available through the OneFootball Player, which distributes content to over 250 publishers and major media outlets around the world.
Alfredo Bermejo, Director of Digital Strategy at La Liga, said: “Being present on key platforms such as OneFootball is essential for LaLiga to reach millions of fans and new users who can enjoy the best of the best football league in the world. OneFootball allows us to position ourselves at the forefront of the entertainment industry.”
Lucas von Cranach, founder and CEO of OneFootball, stated that he is excited to be able to share content from the biggest Spanish clubs on his platform.
“La Liga has one of the biggest and most exciting football leagues in the world, and is among the most followed competitions on OneFootball. Our aim is to become the preferred platform for football leagues around the world to share their content with the next generation of footballers. fans, and we are delighted that La Liga has opened its official profile to expand the reach of one of the best tournaments in the world. We are very excited to welcome LaLiga to our network and can’t wait to start sharing amazing content with FC Barcelona, Real Madrid, Valencia CF, Atlético de Madrid and the rest of the league with our users,” he said.
