A 24-year-old and a 26-year-old baseball duo made a rapid advance with “Yakitori”
Mobile sales of yakitori and other items often seen in supermarket parking lots. Mainly street vendors at festivals were a means of securing income on weekdays, but it is said that new entrants from ex-salary workers are showing their presence recently. However, it is not easy to make a profit by negotiating to open a store, actually opening a store, and paying the “place fee” and the margin based on sales. However, there is a store in Fukuoka Prefecture that entered the market when its income became “zero” due to the new coronavirus and quickly became a popular store. When asked about the actual situation of opening a store, it is said that it is a “reverse offer” from the store side that does not cost space.
Two people from “powerful baseball club” tag
Delicious meat that is wrapped in bright red flames and grilled. “Because the oil does not come off easily from skirt steak, you have to use chicken oil and oil well,” explained Mr. Oki Yoneyasu (24), who works at this mobile shop, while cooking the chicken with his skillful hands. )is. About a year ago, due to the influence of the new coronavirus, the future was uncertain.
Mr. Yoneyasu“I quit my job as a company employee and started working at a yakitori restaurant for a month.
Mr. Yoneyasu, who had no income, relied on a senior at university. At the time, Rikiya Sato (26) was working as a food wholesaler. Mr. Sato is the ace of the Higashi Fukuoka High School baseball club, and was also a draft candidate for his two-handed style. Mr. Yoneyasu also served as the captain of Meiho High School, a strong school in Oita, and has also participated in Koshien. Both of them went on to Fukuoka University, and were seniors and juniors in the baseball club.
I want you to enjoy the taste of the store at home
The two consulted and started a mobile sales of charcoal-grilled chicken.
Mr. Yoneyasu“He took me to dinner without saying anything.
Mr. Yoneyasu’s college senior, Mr. Sato“I think there are people who feel the same because it is difficult to go to the store due to the corona sickness, and they could not eat the food in the store. At first, there were only about two places where we could sell it.”
For the two of them, it was their first experience at a mobile shop. However, Mr. Sato was confident in his “cooking” skills, which he had trained in his family business.
A succession of “reverse offers” due to the high customer attraction effect
At first, just like other businesses, they negotiated to open a store and paid a fee to open the store. No strategy is out of the ordinary. The emphasis was on “taste,” “customer service,” and “advertisement.” Use Instagram for promotion. The word-of-mouth effect became apparent after the number of followers exceeded 6,000. The popularity is supported by the chewy “peach” and the soft “skirt”. It is said that there is a “trade secret” unique to the two who are tied to the supplier and preparation by the “bond” of the baseball club.
regular customer“My children said it was delicious and asked me to buy it again.
It didn’t take long for a good cycle of customers to call customers. It became popular for being soft even when cold, and the number of repeaters steadily increased. In the meantime, the perspective of the supermarket side has also changed. When the clear effect of attracting customers was recognized, “reverse offers” increased by all means to open the store. The two now have stores in 40 locations, including roadside stations and supermarkets. Many of them have no opening fee.
Launch a 100-yen bento that disregards profitability
Yoneyasu’s mobile shop “Fukudori” also sells lunch boxes for children on weekends only. Of course, profitability is a disregard.
Mr Sato“When people used their pocket money to buy charcoal-grilled bento, I devised the 100-yen bento box to make it easier to buy. I have a plan to try mail order, and I would like to open stores outside of the prefecture.”
Mr. Yoneyasu“The number one thing is the customer service.
Due to the bird flu that is occurring all over the country, it is difficult to purchase these days. Still, in 2023, the year of the rabbit, the baseball duo vows to make further progress.
