Paul Rouget, Media365: published on Wednesday, December 07, 2022 at 9:02 p.m.
We now know why Kylian Mbappé refused to appear with the name of Budweiser on the man of the match trophies he has won since the start of the Qatari World Cup.
Official sponsor of the 2022 World Cup, Budweiser seems to have a string of disappointments in Qatar. The American beer brand was initially very surprised by FIFA’s decision to finally ban alcohol in restricted areas around stadiums, following which “Bud” offered to offer a huge stock of beers to the winning country. And if France, who face England on Saturday night in the quarter-finalsmanages to keep his title during this Qatari World Cup, we are already sure that Kylian Mbappé will decline this proposal.
Winner in each of his starts, against Australia, Denmark and Poland, of a trophy for the best player of the match sponsored by Budweiser, the one who sits at the top of the ranking of scorers in the competition (with five achievements) has systematically refused to display the name of the American brand, but also to express itself, except after Poland, while FIFA called the FFF to order on this subject. In fact, the brand, with FIFA, provides players with two trophies, one clearly displaying the name of Budweiser and the other without any sponsor. And according to RMC, Mbappé would have opted for the trophy without a sponsor, out of personal conviction more than religious, and this because he “does not wish to promote a brand of alcohol”.
The previous Pogba
Last year, during the Euro, Paul Pogba was the author of a much commented gesture, removing a bottle of beer – without alcohol – Heineken from the desk of the press conference. UEFA then authorized the players, in particular Muslims, not to have a bottle of beer in front of them, and Heineken, sponsor of the competition, said it “agreed with this approach”. UEFA had however reminded the 24 federations participating in the Euro of the importance of sponsors “for the tournament and European football”.
